How to Watch (and Shop) the H&M Studio Runway Show Straight From Paris

Gina Marinelli

Stop what you’re doing. The H&M Studio runway show is about to start, at 3:30 p.m. EST, and this is no ordinary catwalk. Not only is the Swedish brand known for putting on truly buzzy shows with an inspired cast, but also, the collection appearing on the runway will also be immediately available to purchase on H&M’s site.

Watch below and be sure to pay attention to which pieces you love—they can be shipped right to you starting today.

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Explore: H&M, news, fw-fall-2017

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