Gwyneth Paltrow Reveals Her Surprising Plans for Goop

Erin Fitzpatrick

Gwyneth Paltrow has big plans for Goop, but they don't actually involve her. As Vanity Fair reports, Paltrow spoke at a panel for Chicago's Sage Summit this week, where the actress-turned-entrepreneur dished about the future of her website and how she'd prefer to distance herself from the company she's built.

"In order to build the brand I want to build, its scalability is limited if I connect it to the brand,” she said at the summit. "So I always think how can I grow the brand, how can I separate myself from the brand, and I think it's going to be more its own brand. More and more, I would like it to be its own brand—my dream is that one day no one will remember that I had anything to do with it." Only time will tell if Paltrow's new plan will take her company to the next level—but in the meantime, we'll keep reveling in our daily dose of Goop. 

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Opening Image: Getty Images

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