Goop's First Fashion Line Will Help You Be the Chicest Person at the Office
Is there anything Gwyneth Paltrow can't do? She's already an actress, cookbook author, and business entrepreneur, and now she can add designer to her résumé. She designed Goop's first apparel collection, which just launched today, and the result is as stylish as you'd expect.
"I wanted to create product that is incredibly high quality and delivered at a great value—I think there's a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price," Paltrow said in a statement. "It was very important to me to make the clothes in the same way that all of my favorite designer clothing is made, which is in Italy, with beautifully loomed fabrics, incredible tailoring, and incredible attention to detail, but to be able to deliver those pieces at a third of the price."
Scroll down to shop Goop's first-ever apparel collection, designed by Paltrow!
This chambray shirt is beyond versatile—wear it with trousers or a feminine printed skirt, depending on your mood.
Which pieces are on your wish list? Tell us in the comments below!
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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