Gingham—the charming checked print that’s been championed by the fashion set throughout the ages—is the new plaid, and comes complete with a storied history worth exploring.
Gingham Then & Now: The Classic Pattern Over The Years
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Whether gingham evokes sweet innocence (think: picnics in the country or Dorothy in The Wizard of Oz), an all-American vibe (the Wild West frontier in the 1800s), or sultry French allure (Brigitte Bardot circa 1950), its versatility is undeniable. The classic print is enjoying a moment this season too, revamped in chic, modern silhouettes perfect for summer and favored by celebs like Katie Holmes and Olivia Palermo. It’s the perfect time to look back at how the trend has transformed over the years, so click through our slideshow to see how gingham was worn then and now!
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The actress, one of Hollywood’s original style icons who perfected masculine-inspired style, wore a checked coat in the movie Undercurrent.
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This image of an off-duty Monroe, lounging in a turtleneck and gingham trousers, smacks of her retro style sensibilities.
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In a scene with Serge Gainsbourg in Come Dance with Me!, the French actress wore a full gingham skirt, transforming the sweet print into something altogether more sultry.
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The print really took off in the ‘50s and ‘60s, when Hawn posed for a portrait in a sweet summer frock.
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Gingham soon came to encapsulate Americana style. In a publicity shot for the comedy western Cat Ballou, Fonda wore a cowboy hat and crisp blue shirt.
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Gingham popped up again in the ‘90s, when supermodel Evangelista strutted down the Versace runway in a cutout checked jacket.
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The print may have been a high-fashion staple, but it also made a cameo on a young Olsen in the comedy It Takes Two.
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Gingham received the editor stamp of approval after Wintour slipped into a Prada dress while sitting front row at Peter Som’s F/W 08 show.
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Magdalena Frackowiak modeled a gingham button-down--and little else!--in a beach shoot for Vogue Paris’ April issue last year.
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See how celebrities, fashion insiders, and more are wearing the print this year.
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While out in New York last month, Holmes was spotted in a classic summer gingham look: a breezy dress and ankle-strap sandals.
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Wearing ASOS’s full skirt, Atlantic-Pacific’s Blair Eadie channels a ‘50s-inspired vibe. But the blogger’s graphic sweater (Zoe Karssen’s Crème de la Crème Cotton-Blend Terry Sweatshirt ($160) and a Milly NY collar), paired with Karen Walker The Number One Sunglasses ($250) and glossy Prada heels, give her look a modern update.