Gigi Hadid Is Bringing Back This Classic Sneaker Brand

Erin Fitzpatrick

You've probably heard the phrase "done is better than perfect," right? Well, Gigi Hadid and Reebok really want you to take that idea to heart. The model has just been named the new face of Reebok's #PerfectNever campaign, which is meant to "motivate women to accept their own setbacks and imperfections by embracing their inner strength, grit and determination," per a statement from the brand.  

In a press release, Hadid explained why Reebok's initiative hits close to home for her. "When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together," Hadid said in a statement. "I'd focus on my mistakes which would breed more missteps—a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most." So the next time you're worrying about nailing your workout, take comfort in the fact that even Gigi Hadid knows how you feel. 

See Gigi Hadid's brand-new #PerfectNever campaign with Reebok!

What do you think about Gigi Hadid's new campaign? Tell us in the comments below, and then shop Reebok's new arrivals online!

Explore: Reebok, Gigi Hadid

Add a Comment

More Stories
1