Gigi Hadid Is Bringing Back This Classic Sneaker Brand

You've probably heard the phrase "done is better than perfect," right? Well, Gigi Hadid and Reebok really want you to take that idea to heart. The model has just been named the new face of Reebok's #PerfectNever campaign, which is meant to "motivate women to accept their own setbacks and imperfections by embracing their inner strength, grit and determination," per a statement from the brand.

In a press release, Hadid explained why Reebok's initiative hits close to home for her. "When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together," Hadid said in a statement. "I'd focus on my mistakes which would breed more missteps—a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most." So the next time you're worrying about nailing your workout, take comfort in the fact that even Gigi Hadid knows how you feel. 

See Gigi Hadid's brand-new #PerfectNever campaign with Reebok!

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(Image credit: Reebok)

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(Image credit: Reebok)

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(Image credit: Reebok)

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(Image credit: Reebok)

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(Image credit: Reebok)

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(Image credit: Reebok)

What do you think about Gigi Hadid's new campaign? Tell us in the comments below, and then shop Reebok's new arrivals online!

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.