Surprise: Gen Z's Shopping Habits Are Not What You'd Expect

Erin Fitzpatrick

Gen Z—the generation younger than millennials—has lived their whole lives surrounded by technology. It's tempting to believe that teenagers today spend their entire days glued to their phones, but as Racked reports, they actually do appreciate an IRL experience when it comes to shopping. Surprising, right? 

Racked detailed a massive survey that revealed illuminating data: "A new study, released by IBM and the National Retail Federation, polled over 15,000 consumers between the ages of 13 and 21 from 16 different countries, and found that despite being the first 'digitally native' generation, 67% of Gen Zers shop in-store most of the time," the site explained. Racked says mega retailers like Zara and H&M are adept at drawing young shoppers into brick-and-mortar stores—just further proof that fast fashion is as popular as ever. Head over to Racked to learn more about the fascinating findings. 

Scroll down to shop the Gen Z–favorite that has something for every age: H&M.

What do you think about the findings? Tell us in the comments below.

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