This Brand Throws the Best Parties in NYC

Jessica Schiffer

Fashion brands have been hosting parties and events for ages as a means of connecting with editors, customers, or both. As an editor myself, I’ve been to plenty of these shindigs, and I have learned that there’s a fine, tough-to-achieve line between work and play. Brands, after all, are trying to sell you something—even if there are delicious drinks and a perfect playlist involved—and you’re there, either as an industry player or discerning consumer, to essentially be convinced of what’s on offer.

So, when a good friend texted me one night to head downtown for a party at Garrett Leight’s SoHo store, I assumed I knew what I was getting into—another fashion party that was fun, but not too fun, because there was a money-fueled motive behind it all.

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