This $45-Million It-Girl Brand Is About to Blow Up in the U.S.

Erin Fitzpatrick

Ganni is already a favorite among the fashion insider crowd, but it's about to become even more well-known. As Business of Fashion reports, the Copenhagen-based brand has just nabbed a powerful new investor that will help take it to new heights globally. L Catterton, a private equity firm with ties to LVMH, has just acquired a majority stake in the brand.

According to BOF, Ganni is already pacing extremely well: "The brand will generate around $45 million in sales in 2017 and expects revenues to grow by 50 percent in 2018," the site explains. Although the numbers are impressive, Ganni's new partner will ensure continued international success. "We are still in many ways a niche brand," Ganni Chief Executive Nicolaj Reffstrup told BOF. "The U.S. is definitely a priority because we sense that the brand resonates extremely well with the market." In other words, prepare to see Ganni everywhere in 2018.

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