The Top Style Bloggers Who Were WAY Ahead of Their Time

Allyson Payer

Who What Wear is turning 10 this year! To celebrate our #WWW10 milestone, we’re looking back at the past decade of style.

It's hard to believe that the profession of fashion blogging was in its infancy at this time 10 years ago. It was a very different business back then, and bloggers didn't have much besides their homepages at their disposal for making their mark. It was a simpler time, with a less crowded marketplace, minimal social media options, and a sense of the unknown.

As one of the fashion industry careers that's changed the most over the past decade, we're seizing the opportunity to take a look back at the brave souls who started it all, paving the way for hundreds of aspiring bloggers to come. Perhaps the most interesting thing about looking back at the first style blogs and where they started to where they are today is that they all began with nothing but a camera and a dream (and a killer sense of style, of course), and now oversee highly profitable full-fledged brands.

Read on to join us in our journey back to where the business of style blogging all began, focusing on 10 top bloggers who paved the way. 

Who is your favorite OG style blogger? Tell us in the comments below!

Opening Image: Getty Images

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