Chiara Ferragni Just Introduced Us to an Amazing New Denim Brand

Leave it to Chiara Ferragni to always be ahead of the curve. We regularly turn to the street style star for style tips, insight into the latest It bags, and more, so it should probably come as no surprise that she would know about a cool new denim collection before it even launches.

Of late, Ferragni has been showing off a slew of cutoffs from The Fifth Label, an Australian brand that will be offering denim beginning in mid-September. For one outfit, she paired the brand’s white shorts with a retro red-and-white graphic T-shirt. For a different one, she made cutoffs feel a bit more sophisticated by teaming them with a cropped sweater, high-heel Gucci loafers, and statement sunglasses. If her outfits have you convinced to try out The Fifth Label, keep an eye out for the brand’s denim collection on FashionBunker.com, Shopbop, and Revolve in the next couple of weeks.

Scroll down to see how Chiara Ferragni styles denim shorts from The Fifth Label!

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(Image credit: @chiaraferragni )

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(Image credit: @chiaraferragni )

chiara-ferragni-just-introduced-us-to-an-amazing-new-denim-brand-1887414-1472602463

(Image credit: @chiaraferragni )

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(Image credit: @chiaraferragni )

Which pair of shorts is your favorite? Tell us in the comments below, and then shop The Fifth Label’s current wares ahead of the brand’s upcoming denim launch!

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.