The app, appropriately dubbed My Baguette, presents both iPhone and Android users with a blank slate in the most literal sense: an all-white Baguette begging for you to customize it. From a selection of paint colors, brushes, and filters, you can swipe your finger to instantly create a never-before-seen Fendi Baguette.
The artistic nature of such a customization is in the spirit of the iconic bag, which has been reborn in more than 1,000 iterations since it was first created.
“The Baguette was conceived as a clever little bag, with minimalist lines but a whole lot of imagination,” Fendi creative director Silvia Venturini Fendi said in a statement. “I am delighted that the digital crowd will now also have the opportunity to make their own Baguette bag which I can’t wait to see!”
If you need a bit of inspiration before you get started, the app also includes a digital art gallery of actual Baguettes designed by artists like Richard Prince, Hiroshi Senju, and Tom Sachs, among others. And while you can’t actually buy the bag you design, you can share it with friends and, if you’re so inclined, shop more traditional but equally chic styles of the bag, available now.
Scroll down for a sneak peek at the app, and to see some of the most iconic artist-reimagined Baguettes ever!