Can You Guess Which Brand Was Just Named Most Innovative?
The 6th Annual Fashion 2.0 Awards were held this past Tuesday (March 31) in New York City in honor of the most digitally innovative fashion brands. With presenters ranging from iconic supermodel Carol Alt to Lo Bosworth, the awards delivered some fairly unexpected verdicts this time around (see: Dior is best at Twitter?). But Rebecca Minkoff was the big winner of the night, taking home awards for Best Interactive Retail and Top Innovator, while Tory Burch’s Fitbit design was celebrated as the Best Wearable Tech on the market. Making the results that much more interesting, votes are determined by the public, rather than the fashion elite. Check out the full list of winners, below!
Best Instagram: Opening Ceremony
Best Facebook: H&M
Best Pinterest: Kate Spade
Best Twitter: Dior
Best E-Commerce: Net-a-Porter
Best Interactive Retail: Rebecca Minkoff
Best Digital Philanthropy: Dressember
Best Online Video: Under Armour - "I Will What I Want"
Best Online Campaign: Marc Jacobs - "Cast Me Marc"
Best Wearable Tech: Tory Burch for Fitbit
Best Fashion Startup: Cosmic Cart
Top Innovator: Rebecca Minkoff
What do you think about the results? Share your thoughts in the comments!