This Brand Just Solved Your Bridesmaid Style Problems
Think about it: Now's the time of year when wedding planning is heavily under way. We've just finished celebrating last holiday season’s flood of engagement announcements, and we're still several months away from May and June—aka you-know-what season. But Fame and Partners's massive launch is here to ease a bit of the stress that goes into planning a wedding—at least as far as style goes.
The Australian brand is already known for customized creations, but when we met with its founder Nyree Corby last week, she told us how an expansion into bridal was a natural next step—for bridal and bridesmaid fashion alike. The way Corby sees it (and most everyone who's ever been a bridesmaid can relate), no bunch of bridesmaids in history has ever been the same exact size, height, or proportions. Meaning a one-design-fits-all approach is not realistic. But as a part of the new launch, Fame and Partners has taken to perfecting eight different silhouettes that are available from sizes 0 to 22, and offer nearly endless customization options to make any girl feel her best—all under $250.
Naturally, for the woman of the hour, Fame and Partners has also expanded its wedding dress (and skirt and jumpsuit) offerings to make sure brides-to-be don't just find their wedding-day look—they create it. The initial bridal collection kicked off with four themes—classic, modern, Bohemian, and rebellious—from which you can customize your ideal dress for walking down the aisle, with final choices mostly coming in under $1000.
Beyond just the clothing, Fame and Partners has created an organizational tool to help tie all the new products together. They introduced an app, Wedding Atelier, for creating, sharing, purchasing, and essentially making it easier to coordinate outfits whether you have two people in your bridal party or 20. This way, you're left with extra time to plan the party—or, you know, enjoy quality time with your soon-to-be spouse.
Below, take your first look at some of the newly introduced, size-inclusive bridal styles, all available starting today.
What do you think about the bridal style app? What kind of problems do you hope that it solves? Weigh in below.