Everyone Will Be Wearing This "Ugly" Color for Fall
When you think of "ugly" colors, what's the first that comes to mind? If you answered brown, you're not alone. This notoriously polarizing hue coincidentally happens to be a neutral, sartorially speaking. While it doesn't garner the same affection than other neutrals like camel and black do, it never truly goes out of style.
That said, there's an obvious reason why we're deeming it one of fall's big It colors—it was all over the runways at major trendsetting designers' shows (i.e. Stella McCartney, Prada, and Ralph Lauren), and popular brands like A.L.C. and Tibi are already releasing pieces in the earthy hue. As opposed to its usual purpose (as an accent piece or in the form of a Louis Vuitton bag), brown is now taking center stage, similar to how camel is often worn.
Want to try the trend but prefer not to wear things that resemble dirt? Choose a pale or rusty shade of brown, or simply pair it with more lively colors (here's a handy guide for that). Keep scrolling to see how fashion industry folk are wearing the rich hue (brown leather jackets abound), and shop our favorite cocoa-colored pieces at the end!