The Affordable Label Every Instagram Star Loves

Bobby Schuessler

If you're looking for a new go-to label to fill your closet, just turn to Instagram for inspiration! As StyleCaster initially pointed out, Faithfull the Brand (launched in 2012 in Bali by Australian designer Sarah-Jane Abrahams and Norwegian designer Helle Them-Enger) is getting crazy attention from the stylish Instagram set—including bloggers and celebs like Emily Ratajkowski. Why? Well, not only is the label more affordable than many It brands, but the offering stocks everything you want to wear, including cool yet laid-back dresses, tops, jumpsuits, and skirts that fuse the two founders' unique backgrounds.

Interested in checking out more? See the full Faithfull the Brand collection here, or scroll below to catch a few fashion girls wearing the line—plus, shop featured items too, available for preorder now.

Explore: Instagram, Mon Purse, Noma

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