This Is the Coolest Ethical Brand in Fashion Right Now
Due to the fact that ethical fashion is tougher and more expensive to produce, we’ve gotten used to a market of fairly simplistic offerings. There’s nothing wrong with this—we love minimalism—but it’s caused us to view ethical fashion through a narrow lens. Happily, the designers behind New York–based brand ÖHLIN/D are set to change that with their environmentally and socially conscious line of whimsical ready-to-wear.
Founded in 2013 by Anne Deane and Jacob Park, an ex-banker and a stylist, respectively, the inspiration struck Deane after a trip to Latin America introduced her to the positive practices of conscious manufacturing. Quickly convincing her friend Park to hop on board, the brand (given a Nordic family name) launched quietly, picking up more and more steam in the last year and catching the intention of major pubs like Vogue and WWD.
When asked by Harper’s Bazaar in 2015 why they chose to launch the brand, Deane explained: “Two reasons: First, I wanted to spark change and challenge current ethical norms … within the fashion industry—set a new standard…at an advanced contemporary price point. Second, I felt as though there was a gap in the marketplace for something visually different and bold, yet beautiful and happy. I miss the edge of past decades where women celebrated and basked in the liberty of being unique and special. I wanted to fill that void.”
Judging from their most recent lookbook for resort (select imagery below) they’ve already succeeded and their dream—dressing independent women like Björk and Lena Dunham—doesn’t seem all that far off.
Scroll down to check out the brand's resort offering and shop some of the coolest ÖHLIN/D pieces on sale now…