Mascara

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    Finding the right mascara is like finding the perfect jeans: there's never just one. Instead, you find two or three you love—one is great for volume, another for length, or maybe one formula wins just for staying put all day. But it's a conversation we never tire of having. And since mascara—perhaps more than anything else in your makeup bag—needs to be replaced quite often, it's the kind of thing we're always shopping for.
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    Emily Dougherty, Beauty Director, ELLE

    CoverGirl LashBlast Clump Crusher Mascara ($7)

    "I have fine lashes, so most mascaras look clumpy if I apply them straight from the tube. Cindy Crawford once taught me to wipe the wand almost clean with a Post-It (anything else leaves fuzz) before applying my mascara--enough of the formula stays on the wand to give color, but not enough to clump. For the first time in years, I can apply straight from the tube, no Post-It required. And it delivers--in just a few sweeps--long, dark, thick lashes."
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    Celia Ellenberg, Beauty Editor, Style.com

    Lancome Hypnose Drama ($26)

    "I feel like it's almost cliché to shout out Lancome mascaras but they really do make some of the best, including the incomparable Hypnôse Drama. It gives individual hairs a girth, for lack of a better word, that's on par with extensions but only lasts until you're ready to take it off--or build it up."
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    Amy Keller Laird, Executive Editor, Women's Health

    Yves Saint Laurent Shocking Mascara ($30)

    "I judge a mascara on many levels: Does it provide volume but also separation? Can I coat my inner and lower lashes without annoying smudges? Does the color go--and stay--on dark and rich without flaking or graying down throughout the day? And lastly, does it elicit compliments? This mascara is a winner on all counts. The wand is quite slim for a thickening formula, so you can actually reach all lashes cleanly, and it's buildable."
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    Patricia Tortolani, Beauty Director, Allure

    Giorgio Armani Eyes to Kill ($30)

    "It's impossible to pick just one. For day, I've been loving the new CoverGirl Clump Crusher. Not only is the name rad, but you can swipe that little green wand over your lashes a hundred times and they will not get spidery."
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    Alexandra Parnass, Beauty Director, Harper's Bazaar

    Chanel Le Volume de Chanel ($30)

    "I am currently obsessed with Chanel's Le Volume de Chanel mascara. My lashes look long and thick, with zero clumps. Love!"
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    Emily Weiss, Founder and Creative Director, IntoTheGloss.com

    Kevyn Aucoin The Volume Mascara ($25)

    "I mean, how can you choose one??? At the moment, I'm really feeling Kevyn Aucoin's The Volume Mascara. The tube is really chic."
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    Elaine Welteroth, Beauty Director, Teen Vogue

    Lancome Oscillation Vibrating Intensifying Mascara ($35)

    "I'm obsessed with Lancome Oscillation Mascara. It gives my lashes this fanned-out, falsie effect without clumping. Other than my iPhone, it's the one gadget I literally never leave home without!"

    -Britt Aboutaleb
EXPLORE: Emily Weiss, Emily Dougherty, Celia Ellenberg, Amy Laird, Patricia Tortolani, Elaine Welteroth, Alexandra Parnass, Editor's Picks
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