Finding the right mascara is like finding the perfect jeans: there's never just one. Instead, you find two or three you love—one is great for volume, another for length, or maybe one formula wins just for staying put all day. But it's a conversation we never tire of having. And since mascara—perhaps more than anything else in your makeup bag—needs to be replaced quite often, it's the kind of thing we're always shopping for.
"I have fine lashes, so most mascaras look clumpy if I apply them straight from the tube. Cindy Crawford once taught me to wipe the wand almost clean with a Post-It (anything else leaves fuzz) before applying my mascara--enough of the formula stays on the wand to give color, but not enough to clump. For the first time in years, I can apply straight from the tube, no Post-It required. And it delivers--in just a few sweeps--long, dark, thick lashes."
"I feel like it's almost cliché to shout out Lancome mascaras but they really do make some of the best, including the incomparable Hypnôse Drama. It gives individual hairs a girth, for lack of a better word, that's on par with extensions but only lasts until you're ready to take it off--or build it up."
Amy Keller Laird, Executive Editor, Women's Health
"I judge a mascara on many levels: Does it provide volume but also separation? Can I coat my inner and lower lashes without annoying smudges? Does the color go--and stay--on dark and rich without flaking or graying down throughout the day? And lastly, does it elicit compliments? This mascara is a winner on all counts. The wand is quite slim for a thickening formula, so you can actually reach all lashes cleanly, and it's buildable."
"It's impossible to pick just one. For day, I've been loving the new CoverGirl Clump Crusher. Not only is the name rad, but you can swipe that little green wand over your lashes a hundred times and they will not get spidery."
Alexandra Parnass, Beauty Director, Harper's Bazaar