These Perfect Jeans Are Selling 194% More Than Last Year
If Dstld's perfect jeans recently became your new go-tos, you're definitely not alone. Glossy reports that the brand has seen a major increase in sales, and the numbers are seriously impressive: Dstld has seen a 194% annual sales increase and now makes $9 million in revenue.
As Glossy explains, rather than going to Silicon Valley to seek funding, Dstld has turned its own customers into investors. "Our shareholders and customers are a very valuable set of people, and some of those people have a stake in the success of the brand," the brand's co-founder, Corey Epstein, told Glossy. "It's taking traditional influencer marketing to the next level by turning ambassadors into investors." Whatever the company is doing, it certainly seems to be working.
Scroll down to shop our favorite Dstld jeans right now.
Opening Image: Getty Images