How Diverse Were the Spring Fashion Ads? This Study Reveals All

Gina Marinelli
PHOTO:

Stella McCartney

If you’re thinking that we—or any media outlet—often state that diversity across fashion has improved but it can do much better, you may be right. And in this case, with The Fashion Spot just revealing its spring 2017 report on diversity across ad campaigns, the results, once again, leave much to be desired.

With a close eye on inclusivity, TFS has reported that the spring ads this year don’t quite live up to the level of diversity seen during the most recent Fashion Week season. Specifically, models of color occupied 24.5% of talent for campaigns, about a 1% increased from fall 2016. Meanwhile, plus-model statistics slid down to 2.3% of all castings. This comes as especially surprising considering the fall 2017 season, which featured a record number of 26 plus models across the New York Fashion Week runways. Furthermore, while the sightings of 73-year-old Lauren Hutton fronting Calvin Klein Underwear and Bottega Veneta ads were exciting, those remained the only two instances in which a model over age 50 worked with a major fashion house.

It’s not all bad news though. As TFS points out, both luxury brands like Alexander Wang and Stella McCartney, as well as mass brands, like Urban Outfitters and Express, set the bar for some of the most inclusive work this season.

Want to see the complete report, including stats on transgender diversity and a breakdown of some of the most popular models who fronted campaigns this spring? Read the complete diversity report from The Fashion Spot.

Explore: news, Ad Campaign

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