The New Spring Color Trend Following in Red's Bold Footsteps

Despite the quiet luxury movement of 2023, the major color trends of our time are quite bold. Think kelly green, Barbie pink, and, most recently, red. While pops of these colors are the easiest way to incorporate them into an outfit, the fashion crowd never shies away from wearing the latest bold color trend from head to toe. If you're starting to feel like red has peaked and are ready to move on to the next, let's discuss the bold color that was all over the spring/summer 2024 runways—cobalt blue.

From a ruffled band-style jacket at Burberry to flirty minidresses at Balmain to gradient polo shirts at Loewe, this deep shade of blue has grabbed the fashion world's attention. Time will tell if it translates as strongly to the mainstream as red did in the fall, but all signs are currently pointing to cobalt upending crimson for the time being. If you're ready for it, scroll on for lots of cobalt-blue runway inspiration, IRL inspiration, and shopping inspiration.

On the Runway

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Burberry S/S 24
(Image credit: Launchmetrics Spotlight)

Daniel Lee leaned so hard into cobalt blue with this look that the model's lips were painted in the same color as this brilliant band jacket.

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ACNE Studios S/S 24
(Image credit: Launchmetrics Spotlight)

This flowing gown at ACNE Studios was paired with tights and shoes in the same hue, naturally.

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JW Anderson S/S 24
(Image credit: Launchmetrics Spotlight)

The best way to wear the cobalt trend in the summer? In crochet form, of course.

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The Attico S/S 24
(Image credit: Launchmetrics Spotlight)

Cobalt blue got the "mob wife" treatment at The Attico.

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Balmain S/S 24
(Image credit: Launchmetrics Spotlight)

Fittingly, cobalt blue looks beautiful with red.

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Loewe S/S 24
(Image credit: Launchmetrics Spotlight)

One of the most chill runway appearances of cobalt blue was the gradient polo at Loewe.

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Staud S/S 24
(Image credit: Launchmetrics Spotlight)

This satin shorts suit was a standout on the Staud runway.

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Ulla Johnson S/S 24
(Image credit: Launchmetrics Spotlight)

Ulla Johnson gave us the Scandi-girl way to wear cobalt.

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MM6 Maison Margiela S/S 24
(Image credit: Launchmetrics Spotlight)

At MM6 Maison Margiela, two trends were combined in one skirt: cobalt blue and patent leather.

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Giorgio Armani S/S 24
(Image credit: Launchmetrics Spotlight)

About 85% of Giorgio Armani's S/S 24 collection was cobalt blue, so there's that.

On the Fashion Crowd

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(Image credit: @emilisindlev)

Cobalt-blue velvet is an excellent way to embracing the trend this winter.

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(Image credit: @claire_most)

Whoever said that cobalt blue doesn't go with denim was wrong.

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(Image credit: @greceghanem)

Into cobalt blue but not over red? You know what to do.

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(Image credit: @kitkeenan)

And just like that, I need a cobalt-blue scarf.

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(Image credit: @jen_wonders)

It doesn't get prettier than cobalt-blue satin.

Shop My Cobalt-Blue Picks

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.