Profiled: Clare Vivier's Tips for Starting a Bag Line

Meghan Blalock

Now, her iconic clutches are carried by street style stars and celebrities the world over, but before Los Angeles–based bag designer Clare Vivier's eponymous Clare V. line became the behemoth that it now is, she was working solo in her home, trying to build her own business and get it off the ground.

After starting her business in 2003 by making bags at home while raising her newborn son, Vivier took five years to build it out, finally officially launching in 2008. Seven years later, she has four brick-and-mortar locations in the L.A. area and is sold online at e-commerce sites from Revolve to Yoox.

"It’s always tricky when you start off by yourself, because you don’t really know if it’s ever going to work," Vivier told us of her humble beginnings. "There is that feeling of you never know if it’s going to work—you just have to keep going. It’s kind of a blind faith, and it’s hard to have."

Vivier shared with us her tried-and-true tips for starting your own handbag line. Keep scrolling to hear what she has to say!

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