A Farfetch Exec on the Major Work Mistake You Should Stop Making
In honor of Hillary Kerr and Katherine Power’s new book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($17), we’re running an interview series featuring 17 questions (in honor of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the fashion industry. So far, we’ve tapped Rebecca Minkoff, Sally Singer, Rachel Zoe, and more. Up next? Stephanie Horton.
In the world of online fashion, shopping site Farfetch is known as a global superpower, and that’s thanks in part to the company’s chief marketing officer, Stephanie Horton. With an MBA and BBA under her belt, Horton has spent two decades in the industry, navigating the fast-paced fashion world like a pro and spending time at such lauded institutions as Vogue and The New York Times.
Today, Horton is constantly on the go as she travels the world for work, and she has her hand in many facets of the business: strategic partnership development, PR, and even social media—sounds like a lot, right? Luckily, she has some genius advice to share from her time in the fashion world and was eager to share it with us.
Read on to hear what Horton had to say!
“As a member of Farfetch’s Executive Leadership team, I lead Farfetch’s global marketing and communications strategy, with direct responsibility for corporate communications and public relations, brand and category marketing, strategic partnerships, as well as media, advertising, and marketing operations including editorial, VIP, and social media.”
“Diane Carroll, an award-winning actress, a successful entrepreneur, a devoted humanitarian; she is a legend. She made history and great strides appearing as the first black woman as the lead in a television series in a non-servant role, she was also the first black woman to appear on the international best dressed list. I would love to hear her story.”