The $28 Bra Everyone Is Buying On Amazon Now

Aemilia Madden
PHOTO:

@karliekloss

This holiday season, Calvin Klein and Amazon are doing things differently. The two powerhouse brands have come together to create a new way for customers to shop their favorite pieces. In tech-forward pop-ups in both New York and Los Angeles, along with online at Amazon.com/mycalvins, exclusive pieces will be available to shop before they are released into department stores next year.

One standout hit was a fresh take on Calvin Klein's classic bralette, now offered in multicolored stripes. The $28 style is already a best seller on the site with over 1600 reviews. But the brand new print is a fun step away from the usual white, gray, and black we usually find ourselves wearing.

For those able to make it into the pop-up stores, free customization and cool dressing rooms armed with an Amazon Echo to answer questions and even switch up the lighting offer an in-person shopping experience that feels decidedly different. You'll also find customer reviews posted alongside products, and a smart checkout, allowing you to make purchases with Amazon pay. But if a trip to New York or L.A. isn't in your agenda through the end of this year, there's nothing easier than adding your favorite pieces to your online cart (especially if you happen to have Prime).

Read on to shop a few of our Calvin Klein bra picks, available now.

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