The "Busty Bralette" Just Got Restocked—and 3000 People Already Want It

Erin Fitzpatrick

A bralette for busty women: The concept seems simple enough, but as it turns out, there was a dearth of options for women searching for the on-trend delicate look of a bralette combined with the real support of a regular bra. Luckily, Lively capitalized on this hole in the market with a genius bralette that quickly sold out after launching back in March. Now, it's finally back in stock today—with a 3000-person waiting list to boot.

So how did Lively succeed where other brands have failed? "Our success came from the fact that we drew all of our inspiration and design features directly from our customers," the brand's founder, Michelle Cordeiro Grant, told Who What Wear. "We had had so many conversations with our community around the concept of the Busty Bralette and what they believed they needed."

Cordeiro Grant explained how her customers' feedback is reflected in the design: "This Busty Bralette has a wider, stronger elastic band under the cups and stronger straps" than Lively's original bralette style, she told us. "Inside, there is a breathable, soft sling for support. We like to say that these elements give a little magic in all the right places."

Scroll down to shop Lively's restocked bralette.

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