Numbers Confirm It: This Bra Style Is No Longer Selling

Adrianna Barrionuevo

Whether it's the perfect nude shade or it checks off all the boxes when it comes to fit and comfort, a great bra is behind every great outfit. And while we've seen lingerie trends come and goaccording to new stats from Edited, there's been a significant shift in bra shopping habits, and one style no longer reigns supreme.

Based on a sampling of 80 lingerie retails across the U.S., UK, and Europe, over the past three months, the sales of push-up bras have dropped by 50% compared to last year, according to Edited. Over the same timespan, padded bras—which were once the most stocked silhouette—fell by 22%. So which style is the newest top-seller? The numbers show that bralettes or triangle bras have skyrocketed by 120% in sales. Furthermore, the number of bra styles retailers keep in stock has shrunk by 16.5% over the last three months. Perhaps this is because they're upping the selection of bralettes (up by 18%) along with sports bras (up by 27%).

The study explains that "soft-form bras cost less to manufacture, resulting in a lower retail price point," which is one of the reasons retailers see a surge in the sales of bralettes. On average, the style is 26% cheaper than a push-up bra ($54.16), and sports bras are 20% less ($43.50), which is a significant price difference. Stores like Bergdorf Goodman and Marks & Spencer's have seen the shift and not only increased their bralette stock but are also pricing them competitively. "A year ago, 21% of Marks & Spencer's new bra arrivals were priced beneath $20. This year, 73% are. Bergdorf Goodman's recent new-in focuses 44% of its bra products priced below $50, whereas last year that was little more than 1%," reads the study. Chances are you've purchased a bralette over the past few months, and if the shopping trends are any indication, then we'll be seeing a lot more of this lingerie trend in your future.

Keep scrolling to shop some of our favorite bra picks.

Which bra style do you prefer wearing the most? Tell us in the comments.

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