June 15, 2012
WWW Exclusive: Jenni Kayne Resort 13 Video
Our love for all things Jenni Kayne doesnt end at her amazing Fashion Office story or must-read designer interview. Nope, weve got one more thrilling JK exclusive to share and we have a feeling youre really going to enjoy it. Just a few weeks ago, with Southern Californias coastal landscapes serving as the backdrop, Kayne and her team set out to shoot the video for her Resort 13 collection. Complete with sunny beaches and Kaynes effortlessly cool and chic clothing, the video is a real delight. But dont just take our word for it, check it out now along with our quick interview with the designer herself! [vimeo]http://vimeo.com/43374832[/vimeo] Q&A With Jenni Kayne Can you tell us about the inspiration for this video? We wanted to make something that would convey what Resort really means to us: ease, beauty, and that California attitude. The film was shot in several locations around Los Angeles. Was there a specific reason you picked these landscapes? These landscapes are quintessentially coastal California"trees, wildflowers, cliffs, and a beach.It is everything welove about being here. What was the inspiration for your Resort 13 collection? We are all about the mix. This season we wanted to take things that were a little refined and give them an injection of youthfulness.Traditional fabrics are cut in unexpected shapes, bra tops and cropped shells replace shirts, and bold color is subdued by blocks of solid neutrals. What is your favorite piece from the collection? The canvas/leather moto jacket, leather bra top and tweed pencil skirt. This is the look that best represents the entire collection. However, I can't wait to wear the white cropped shell with the matching white slit skirt. How would you describe the Jenni Kayne girl? The Jenni Kayne girl is self-confident. She has an appreciation for classics and an eye toward the future.