Who What Wear Blog
Daily inspiration from the editors
Curated by WWW editors and led by contributor Jenn Camp of Le Fashion, our blog has all the celebrity and runway style you love, in a slightly less formal setting.
Scoop NYC in Chicago!
Book Party + New Store Celebration Last week we had the very good fortune to find ourselves in one of our favorite cities (Chicago!) with one of our most beloved brands (ScoopNYC!). The reason for our out-of-town rendezvous was twofold: we were toasting the newly opened ScoopNYC Gold Coast store"which is all kinds of fabulous"and celebrating the success of our second book, What To Wear, Where! The turnout was just as marvelous and memorable as our New York signing at the ScoopNYC store in Soho, as everyone shopped, got their books signed, and enjoyed champagne and sweet treats from Sprinkles. The new store is super luxurious and stocked with a wonderful assortment of party dresses, must-have jeans, and cute, casual essentials for the ladies, plus theres an ample selection of cool menswear upstairs. If youre in town, you definitely need to check it out, as the Gold Coast outpost of ScoopNYC is decidedly chic! What Katherine is wearing- Dress: Satine