Proenza Schouler SS 2014 Ad Campaign

by Laurie Trott

When scouting locations for their SS 14 campaign shoot, Proenza Schouler design duo Jack McCollough and Lazaro Hernandez set out to find a place that combined the intersecting themes of their runway show - technology, handicrafts, nature, and interiors. The answer, it turned out, was in their own backyard. Or rather, it was their backyard. The pair teamed with legendary photographer David Sims shoot on the verdant grounds of their Massachusetts abode. 
While we typically defer to our sister site, Domaine, when it comes to home tours, we couldn't wait to share this fashion-focused one with you.

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