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Earlier this week, Proenza Schouler launched its new "Desert Tide" video. Initially created as part of an installation at the brand's new Madison Avenue store, the video features custom Second Life avatars outfitted in designs from the brand's F/W 12 collection. Check it out below! [youtube]http://www.youtube.com/watch?v=_Y41MsmI598[/youtube] Creative Director: Kate McCollough Second Life Animation: Tikaf Viper Second Life Clothing: Agatope Carter Lane Music: Cyber Zodiac by Blank Banshee