Who What Wear Blog
Daily inspiration from the editors
Curated by WWW editors and led by contributor Jenn Camp of Le Fashion, our blog has all the celebrity and runway style you love, in a slightly less formal setting.
Fashion Office: Tara McCollum
Explain your job in one sentence please: Drive publicity for Banana Republic. What is a typical workday like for you? No day is the same, which I love! We have an incredibly modern work environment that empowers us to get our work done where were most inspired to achieve the best results"could be at the office, at a museum, at home, or at my local coffee spot"wherever Im most productive that day. What is your go-to work outfit? Im more of a minimalist, so I tend to keep it simple. If I can throw on a chic dress and punctuate with a great shoe, coat or accessory, Im good to go. How did you get this job? Did you always know you wanted it? Ive been lucky to have had editor friends recommend me for every job throughout my career. Relationships are everything and I value my friends and colleagues immensely. Good things result from hard work. What did you do before you started your company/freelance career? I grew up loving fashion and knew my dream job would be one where I could work with clothes all day. I interned at Conde Nast and made the leap to PR after college. I did press for a high-end accessories showroom to start, and then I focused on PR in-house at BCBG Max Azria and Vivienne Tam before heading to Banana Republic. What's the best part of your job? The worst? Best: The people. From editors to the team at Banana Republic " Im surrounded by stylishly smart, talented and creative individuals. Worse: Having to say no. Wish we had unlimited resources to say yes to every deserving non-profit out there. How important is having a fashionable/chic work area? Its critical! Im Hawaiian, so I crave lots of natural light. Im lucky my office gets flooded with light that bounces off the white walls and creates a bright space full of opportunity. Im a neat freak, so a clean space = a clear head. Art books and personal artifacts, like family pictures and my kids artwork, help inspire.as does a designer bag and shoe or two or three or four ;) Do you email or use the phone more? Email What surprises you the most about your career? At times, the drama"its just fashion people! What changes do you make to your look if you have to go to dinner or drinks immediately after work? Accessories! My whole look can change with a stronger red lip and an amped up jewelry + shoe swap. What items do you think every working girl should own (clothing and accessories)? Iconic bag + killer shoes: makes everything basic exciting Mix of personal jewelry + statement pieces Chic blazer to throw on for quick polish Do you use a Mac or a PC? (or Blackberry or iPhone?) Mac at home. PC and Blackberry for work....for now. Im coveting the new iPhone when my contracts up! What do you listen to when you're working? Pandora. Im hooked on the Oh Land station " love her! What are you wearing today? Marni dress Chloe platforms Banana Republic jewelry What do you try to teach your interns/assistants? Find your passion " it fuels your soul. Have you fulfilled your career goal or do you still have more to achieve? Theres always more to strive for, which keeps things exciting. What advice would you give to someone who wants to emulate your career path? Dont follow. Forge your own path and be true to you.