February 13, 2013
Beyonce, J.Lo, You? How You Can Be the Next Face of L'Oreal!
Less is never really more when it comes to eyelashes. Some people layer on different mascaras, others indulge in eyelash extensions, and still others painstakingly apply individual falsies when they need an extra boost--but what if just one wand delivered all the oomph you need? L'Oreal Paris new Telescopic Mascara ($10) uses their Liquid Extensions Technology on a 200-bristle brush to coat, lengthen, and define each individual lash. To celebrate, the brand's launching a six-week #GetNoticed digital contest asking Telescopic users to share their most creative makeup looks across their social media platforms. Swipe on a couple of coats of the new mascara--no false lashes allowed!--find your best angle, the most flattering light, and snap away! Log into www.lorealgetnoticed.com for everything you need to know about cropping and sizing, before uploading the image with #GetNoticed. A panel of judges including L'Oreal Paris Consulting Makeup Artist Billy B (@MrBillyB) will select one winner each week to be featured in the online campaign and get a year's worth of Telescopic Mascara. One grand prize winner will receive a five year supply of L'Oreal Paris cosmetics, a trip to New York, and a photo shoot with a celebrity photographer for a national ad. and a national campaign. Not to mention the right to say, "Oh Beyonce and I? We have the same side gig." Good luck!