Who What Wear Blog
Daily inspiration from the editors
Curated by WWW editors and led by contributor Jenn Camp of Le Fashion, our blog has all the celebrity and runway style you love, in a slightly less formal setting.
Behind-The-Scenes Of Our Cotton On Photo Shoot
Out of all the exciting fashion brands hailing from Australia, perhaps none embodies that cool, laid-back, Aussie vibe better than Cotton On. And who better to model the label's graphic tees, cute day dresses, and perfectly broken-in denim shirts than Australian model Lara Bingle? Who What Wear's own Co-Founder and Editorial Director, Hillary Kerr, met with Bingle in New York to style the "It" girl in Cotton On's fashion-forward basics, and we've got behind-the-scenes photos of the results. Check out our Instagram diary recap from the shoot.