After more than 10 years working in the fashion industry, I’ve become pretty adept at spotting the high-street pieces that can pass for designer, and, like it or not, Zara is often where the really good finds are hiding. The trick is getting there before everyone else does.

With the new season front of mind, my fellow Who What Wear editors and I are already keeping a close eye on the retailer’s new-in section, looking beyond the transitional buys and towards the pieces that will earn their keep when temperatures really drop. Think beautifully cut wool coats, leather trousers that instantly elevate an outfit, knee-high boots that work with practically everything and those cosy finishing touches that make winter dressing feel considered rather than purely functional. These are the hardworking investments that can make even your most basic jeans-and-knitwear combination look much more expensive.

Of course, the downside of finding something brilliant at Zara is knowing it probably won’t stick around for long. By the time the first proper cold snap hits, those standout pieces have a habit of selling out just when you need them most. So, I’ve asked around the office and collated a list of the best Zara early winter buys for 2026 that we think are worth snapping up now. From timeless wardrobe staples that will no doubt make an appearance every year, to the standout pieces that give an outfit that elevated designer feel, consider this your head start on a seriously chic (and affordable) winter wardrobe.

Shop the Best Zara Early Winter Buys 2026:

Anyone who knows me will tell you that I'm very much a nail trend minimalist, tending to stick to nudes, pinks and, of course, my beloved French manicure. However, there's just something about the chillier weather that always makes me want to get something slightly more interesting on my hands. Nothing too crazy, of course, rather a design that will earn me compliments without feeling too out of my comfort zone.

And whether I'm scrolling on my TikTok FYP, Instagram feed or Pinterest boards, it seems like the most stylish people cannot get enough of velvet nails at the moment.

They're stylish, versatile and strike the perfect balance between elevated and classic. And if the cat-eye craze that inspired velvet nails and is still going strong 10 years later is anything to go by, it’s clear that it's going to be way more than just a fleeting microtrend.

What Are Velvet Nails?

Much like the very popular cat-eye nails, velvet nails are created by applying a gel nail polish with magnetic pigments to the nails, which can then be "shaped" into various designs with a special magnet. The difference lies in the fact that whilst traditional cat-eye nails feature a single, sharply focused bright line of light (resembling a cat's eye), velvet nails feature more evenly dispersed magnetic particles, which create a sparkly, multidimensional sheen.

This makes for a fuzzy but glowy-looking velvety texture on your nails, almost like your favourite party-season dresses, bags and trousers, hence the name. And I think that we can all agree that whilst these nails will look chic at any time of the year, they'll really come into their own as party season approaches.

But the best part? Between gorgeously deep neutral tones and bright, playful pops of colour, you’ll be pleased to know that there’s a velvet nail style to suit everyone.

Keep scrolling to see my edit of the best velvet nail manicures to save for your next salon visit.

Velvet Nail Inspiration

1. Espresso Velvet Nails

This might just be my first manicure of the upcoming season.

2. Nude Velvet Nails

This nude velvet set is perfect for minimalists who want to try out the trend.

3. Deep Teal Velvet Nails

What a gorgeous colour!

4. Gold Velvet Nails

Did someone say "party season"?

5. Silver Velvet Nails

There's something about this silver velvet mani that feels equally as classic as it does fresh.

6. Royal Purple Velvet Nails

Proof that the velvet trend works just as well on shorter nails.

7. Red Velvet Nails

Imagine these with an all-black outfit.

8. Black Velvet Nails

So dreamy.

9. Sage Green Velvet Nails

This sage green hue will feel just as pared-back as any neutral.

10. Burgundy Velvet Nails

Burgundy is synonymous with the colder months.

11. Aubergine Velvet Nails

No notes from me.

12. Deep Blue Velvet Nails

This ombre blue effect is so mesmerising to me.

13. Turquoise Velvet Nails

Turquoise nails are having a moment.

14. Charcoal Velvet Nails

Elegant and elevated in equal measure.

15. Pink and Green Velvet Nails

For those who prefer a slightly bolder manicure, why not opt for this two-tone velvet design?

The Best Products for Velvet Nails

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

One of my most favourite parts of my job working as a beauty editor is getting a first glimpse of the newest beauty launches. But out of everything that passes my desk, nothing makes my pulse race more than a new fragrance. But specifically, my fragrance speciality is autumn perfumes. By the end of summer, I consider the changing of the guard from my summer perfumes to autumn perfumes an event.

There's something quite magical about how a vanilla perfume almost warms your neck like an invisible scarf as the cooler mornings begin. And as the days become darker, fragrance acts as a tonic to chase away SAD blues, shift your mood or embrace the quiet cosiness of the season. As an autumn fragrance connoisseur, I've been particularly blown away by the newest autumn perfume launches. Scroll on for the ones you'll want to wear all season long and beyond.

Best Autumn Perfume Launches 2026

1. Byredo Future Memories

2. M&S Studio Aura Ambrette

3. Chanel Coco Mademoiselle Crush Absolu

4. Dries Van Noten Velvet Violet

5. Parfums de Marly Althaïr Exclusif

6. Penhaligon's The Manoeuvres of the Baroness

7. Phlur Vanilla Canyon

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Dressing for transitional weather can always be tricky, but especially when you live in the UK. One minute, you’re contending with balmy temperatures, the next, there's an icy chill in the air or a sudden downpour. Whilst we have had our fill of layering over the last few years (be it dresses over jeans, polo over polo, or doubled-up T-shirts), in 2026, there's one piece which feels fresher and cooler, layered or not: the plaid shirt, a piece everyone is styling in 2026.

Now more recently a signifier of prep and polish (Ralph Lauren, anyone?), the plaid shirt's roots are a little more humble. Made popular in the 70s and ‘80s as women increasingly adopted men's practical workwear, by the time the ‘90s rolled around (and plaid shirts met visionaries like Vivienne Westwood and Kurt Cobain, Lorelai Gilmore, Dolly Parton and, of course, the cast of Friends), their transition into a slightly rebellious, grunge Americana was well and truly cemented.

Whether you call it flannel, plaid, or a simple checked shirt, fast-forward 30-odd years and the laidback button-down has become the hottest layer to wear. It's latest reinvention at the hands of Matthieu Blazy era Bottega Veneta (the Spring/ Summer 2023 show, to be exact), transformed the check from dull to one of the most luxurious pieces going. And who better to bring about a shift than supermodel Kate Moss herself? Sauntering down the runway in croc-print ballet flats, low-waisted washed jeans, a white tank top and a plaid button-down, its simple proportions and eye-catching hues instantly made it a favourite. I mean, Jacob Elordi adored it so much he wore the look in the last season of Euphoria.

After The Row’s viral red checkered iteration garnered a cult following when it strutted down the runway for S/S '2025, a rotation of vibrant lumberjack-inspired silhouettes lined the high street, and it couldn’t be clearer that plaid shirts are back on the fashion agenda. But once you’ve found the one, the next big question becomes: how do you style it?

For Amy Shaw Creative Director of London based brand Fuchsia Shaw, the appeal of the throw-on-and-go layer always been there. “I first came out with shirts in 2020 and when I relaunched in 2024, I always got questions about whether we’d bring them back. They are quite a timeless piece that people never tire of!” And when it comes to styling, Shaw has a refreshingly unfussy approach. “I’m always tying one around my waist over a really simple outfit, usually a long-sleeve basic with corduroy trousers, because it adds something without feeling overdone and it’s there if I get cold.”

Keeping things boxy and oversized, and balancing the slightly masculine shape with dainty accessories, her styling trick feels refreshingly current right now as fashion continues to dip into bygone eras, a sentiment Shaw shares: “I think plaid is having such a moment because there’s a real nostalgia to it, but styled in a more feminine way it feels really current. For me it’s the ultimate low-effort, still stylish piece”.

After scrolling through my social media feed, I’ve found a number of stylish dressers having fun with the flannel. Whether it's worn backwards with the collar facing up, tucked into shapely barrel-leg jeans, or layered with a printed skirt and boots, this year, the fashion set is plaid shirted to the max. Scroll down to see my seven favourite looks and of course, you can shop the full outfit below.

7 Ways to Wear a Plaid Shirt in 2026

1. The Minimalist

Style Notes: Arguably the easiest way to wear a flannel shirt this season (much to the point of Amy Shaw) is tied around the waist. Breaking up a minimal look with its vivid colour and boxy, utilitarian charm, it functions as a handy, additional layer when the weather inevitably drops. If in doubt, look to Annabel Rosendahl [pictured above] for inspiration. From her washed-black stovepipe jeans to loose cotton top and The Row's Tori bag to finish, this is off-duty styling at its very best.

Shop the Look:

2. The London It Girl

Style Notes: Call me biased but, I’ve always maintained that Londoners' sense of style is one that few can rival. And naturally, this extends to styling a plaid shirt. Take Alice Satterthwaite's look [pictured above], as the perfect example. Shrugging on a blue-and-black iteration around her shoulders, she pairs fashion-forward shapes like low-rise cargos with classic pieces like a high-neck top to create an outfit that feels as carefree as it does stylish. If you’re looking to recreate it on a cooler day, swap out her flip-flops for a gathered loafer and finish with a warm chocolate brown tote. It's an easy styling switch that keeps the laid-back energy going.

Shop the Look:

3. Casually Cool

Style Notes: When I first started looking for the best plaid shirt outfits, this Amaka Hamelijnck look [pictured above] stopped me in my tracks. Simple in its assembly (mid-blue denim Bermuda shorts, a white tank top and square-toe boots), it's a master class in letting classic silhouettes and neutral colours shine. This is all about quiet confidence and unfussy finishes that have restraint but feel inherently cool.

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4. Americana Fever

Style Notes: Arguably the easiest way to make a plaid shirt work in 2026 is to channel its rugged, western roots. In a look that wouldn’t feel out of place in Bella Hadid’s wardrobe, Tia Dewitt [pictured above] pairs a relaxed, orange-hued plaid shirt with straight-leg jeans and distressed cowboy boots for a look that feels straight out of the ‘90s Americana playbook. The icing on the cake? Well, that would have to be her Medallion belt. Simple yet striking, the sculptural buckle pulls her look together, adding a little extra polish.

Shop the Look:

5. Statement Street Style

Style Notes: If you’re a regular reader of Who What Wear UK, you'll know that the layered top has been one of this year's biggest trends. And as we turn the corner into autumn, we’ll be layering polos with plaid shirts. Don't believe me? Just ask Sofia Mcoelho [pictured above]. Choosing to stack a cute pink shirt over a canary yellow polo, creates a dynamic finish. For a more casual, street-ready look, lean into slouchy jersey shorts, chunky trainers and a bold-coloured sock for a finish that's guaranteed to go out with a bang.

Shop her Look:

6. Pretty In Pattern Clash

Style Notes: If you're a maximalist dresser looking to make the plaid shirt work hard for you this year, simply turn your attention to Karyna Balaban's dopamine-inducing look [pictured above]. By mixing a playful prints with her strong check plaid, she creates a look that demands attention and holds your gaze. This is all about balancing business with the joyfully unapologetic, and what could be better than that?

Shop the Look:

7. New York or Nowhere

Style Notes: Perhaps the most ingenious ways I’ve seen a plaid shirt worn is often by New York natives. Layered underneath tank tops or worn backwards with the collar up to create a funnel-neck like Deva Pollon [pictured above], there's something creative and cool about the way she’s reworked the classic. Playing with proportions, her sculptural midnight-blue barrel-leg jeans cast a striking shape, whilst her playful leopard-print bag and croc-effect heels dress things up—proof that a plaid shirt can be anything but predictable.

Shop her Look:

If the legitimation of the “pap walk”, a staged run in which a celebrity tips off photographers to capture their image in flattering light, has taught us anything, it’s that street style is a more lucrative business than anyone has ever assumed. From Hailey Bieber inconspicuously soft-launching her husband’s brand of wired headphones whilst grabbing a bite to eat at Sushi Park to Kylie Jenner subtly promoting Timothée Chalamet's performance in Marty Supreme by wearing the film’s coveted merchandise, these off-duty outfits prove to be anything but.

In recent years, couple dressing, an extreme version of this fad, has evolved into a highly strategic public relationship mechanic that leverages both parties’ influence and power. But what happens when complimenting someone’s personal style crosses the threshold from honouring to imitating? “When we become close to someone, there can be a natural process of convergence in our habits, language, interests and preferences,” explains Professor Carolyn Mair, PhD, a fashion historian and author of The Psychology of Fashion. “Clothing is an obvious expression. Although we retain our individual identities, we may also develop a sense of ‘us’, so dressing similarly can become a way of communicating a shared identity.”

In the mid-2000s, the Daily Express published a now-infamous article calling Brad Pitt the “man who likes to look like his girlfriend”. “He likes to end up looking just like the new love of his life,” wrote the journalist, citing the time he and Jennifer Aniston showed up to the 1999 Emmy Awards with matching tousled waves or the instance he and Angelina Jolie attended an event in Switzerland in 2006 looking like Neo and Trinity from The Matrix. When the piece resurfaced in 2018, it was instantly meme fodder for the internet age. It quickly made the rounds before becoming viral enough for Gwyneth Paltrow to weigh in on the discourse herself: “Or we like to look like him, let's face it.”

Now, in an era of hyper-manicured and ultra-sanitised stardom, garnering cultural cachet requires more than being spotted holding hands with someone notorious. Running errands in designer clothes can be parlayed into coveted ambassadorship roles, so why can’t the wardrobe of the person you date translate the same way? Harry Styles is someone who epitomises this. Throughout his entire career, the Grammy Award winner’s dating history has been inspected with great scrutiny. However, it’s only since his solo endeavours that his fashion pedigree has been solidified. And who’s to blame? French-American model and actress, Camille Rowe.

Sure, this might underplay the role that his long-term stylist, Harry Lambert, has had in revitalising his image, taking him from his frat-boy era when he was dripping in Hedi Slimane’s Saint Laurent to David Bowie-esque suits and Alessandro-Michele-for-Gucci flamboyant tailoring. Still, it’s something Styles confesses himself on his sultry sophomore album, Fine Line. Crooning on the folk-pop single “Cherry”, in which an old voicemail of Rowe’s appears in the outro, Styles laments: “I noticed that there's a piece of you in how I dress. Take it as a compliment.”

Styles isn't someone who needs to elevate his stature; he’s one of the most commercially successful global pop stars of his generation, with record-breaking residencies at iconic venues and legions of fans. Yet, at a moment when he’s being criticised for tepid iteration of dance music and lukewarm attempts to capture the hedonism of Berlin’s nightclubs, circulating with one of the world’s coolest dressers certainly helps his reputation. Indeed, his engagement to actress Zoë Kravitz, arguably the poster girl for innocuously chic street style, has helped give him new fashion credibility, with their effortless synchronicity a sign of newfound fashion know-how.

Decked out in Jessica McCormack jewellery and a collection of woven leather bags that would rival Jane Birkin’s, Kravitz’s refined sensibility has helped temper Styles’s own penchant for gaudy patterns and threadbare tote bags. He might’ve known about Jacques Marie Mage before they started dating, but seeing him wear these brands now, as her boyfriend, makes the choice feel that much more genuine.

Jacob Elordi is someone who has also picked up on the advantageous nature of complimenting your girlfriend’s outfits. Though he and Kendall Jenner have orbited the same well-dressed circles for years, both fronting campaigns for Bottega Veneta and regularly shopping at The Row, their pairing has made them more of a commanding force in each other’s respective fields. When Jenner hit the red carpet at the Venice Film Festival back in September, she didn’t look like an interloper encroaching on one of Hollywood’s most prestigious events, but a natural. When Elordi sat in the front row during Milan Fashion Week, he looked more like someone accustomed to it than a random plus-one.

“Similarities may be more noticeable because celebrity couples are photographed and discussed so extensively,” adds Mair. “When couples naturally or intentionally coordinate their clothing, it can be a form of behavioural mirroring that signals connection and identification with one another.” These pairings inevitably have strings attached. We wait on tenterhooks to see how these stars harmonise with each public appearance. We instantly analyse every piece for signs of something deeper. We add those clothes we like to our baskets in hopes of wearing them ourselves. After all, we can’t tell if we want to be them, be with them, or simply dress like them.

Shop Pieces Inspired by Harry Styles' and Jacob Elordi's Wardrobes

The summer days managed to hold on for as long as possible, but finally, autumn is underway, and I couldn't be more excited. Whilst I'd never wish away a warm summer's day, I'm ready to be reunited with my cold-weather staples and start to build my ultimate autumn/winter wardrobe. This time of year is when I invest most in my wardrobe. With fabric, texture and finish even more important in the cooler months, this is when I spend a little more on luxurious materials and refined designs, and right now it seems I'm not alone. Everywhere I look, stylish people are wearing Almada's Yara V-Neck Sweater.

As the temperatures drop, we begin the annual act of balancing warmth and style. Personally, I'm looking to invest in sumptuous fabrics that will be cosy for the cooler days and also go the distance in my wardrobe. Naturally, knitwear is at the front of my mind right now, and looking to the stylish people I know and recommendations from my fellow editors, I noticed that one knit in particular comes up time and time again.

With a classic design, sumptuous composition of merino wool and cashmere, and a variety of sleek colourways, Almada's Yara V-Neck sweater has become a firm staple in timeless wardrobes across the globe. The brand's signature is creating capsule-wardrobe pieces with a focus on cut and composition, poised to be long-standing treasures in any great wardrobe.

Each piece is designed to be worn throughout the years, and this knit exemplifies that. The classic V-neck shape is one we see returning every time the temperature drops, layered over a crew-neck tee to follow current styling trends, or worn solo thanks to the itch-free feel against the skin. For those looking to curate an autumn/winter wardrobe that will stand the test of time, the Yara knit should be on your radar.

Keep scrolling to shop the Almada Yara knit and explore more smart capsule pieces from Almada.

Shop the Yara V-Neck Sweater

Shop More Almada Autumn/Winter Buys

After an action-packed fashion month that came to a suitably high octane close in Paris, I’ve used the last few days to take stock of my own wardrobe. While the fashionable capital was full of full-throttle glamour and directional trends we’ll no doubt see everywhere next summer, I’ve always found myself far more interested in what is happening on the streets outside the shows. Perhaps it's a particular shoe colour that suddenly everyone seems to be wearing, or a certain bag that has show-goers enthralled. Whatever it happens to be, very quickly the rest of the set will clock on too. And this October, the fashion crowd's off-duty wardrobes have a serious soft spot for grey trousers.

In a look that feels equally as preppy as it does borrowed-from-the-boys, Maude Apatow was the first to put me onto the growing trend. Spotted outside of Miu Miu’s spring/summer 2027 show, her brown-and-grey houndstooth, barrel-leg trousers instantly caught my eye. Styled up with a matching relaxed blazer, blue shirt, tan button-up cardigan and maroon pointed-toe heels, the look was a masterclass in playing with proportions.

If I hadn’t already been convinced that grey trousers were making a comeback, enter the OG It girl herself, Alexa Chung. Now, it must be said, there's very little fashion-wise Alexa can’t convince me of, but her look outside Chloé show sealed the deal on the grey trouser. Styling a butter yellow, satin tank top with a pair of fitted, pinstripe trousers with a slight flare, had me instantly sold. The contrast of these soft, powdery hues brought a lightness into her look that felt decidedly unfussy. Both understated and quietly luxurious, it couldn't feel more Alexa if it tried.

Then, showing us how to take grey trousers from runway show to afterparty, Nara Smith's full Miu Miu look of low-rise bootcut trousers, a nearly nude top and vinyl heels felt every bit the It girl she is. But I knew the trend really had legs when, mere days later and over 2000 miles away in New York, Elsa Hosk posted a grey trouser look to her social media feed. Choosing a Herringbone set not dissimilar to Maude's, she made a compelling case for monochromatic dressing with utilitarian structure, to bring a clean sharpness to her daytime look.

So if you're looking for a reason to add grey trousers to your autumn wardrobe, I've rounded up the best of the best. Keep scrolling to shop the grey trousers that are getting my stamp of approval right now.

Shop the Grey Trouser Trend 2026:

In Paul Thomas Anderson’s psychological period drama Phantom Thread, Daniel Day-Lewis, who plays a reclusive, obsessive couturier, delivers a tirade about the use of the word chic, calling it a “filthy little word”. I’d contend that the phrase “maximalism” has suffered a similar maligned reputation in recent years. During the reign of quiet luxury, discerning minimalism and stealth wealth, identifying yourself as a “more is more” dresser was enough to make you a social pariah. It was basically shorthand for saying you have no taste, sense of editing and lack the ability to Marie Kondo your wardrobe. That was at least the case for mainstream audiences.

To discerning fashion insiders, proclaiming yourself a maximalist was a sign of excellent taste, because only the most stringent eye could pile on prints, shower on sequins and layer up jewellery and not look a mess. Then the runways followed, with the new guard of creative directors bringing the art of dressing up back to the upper echelons. Suddenly, it was like luxury designers had started seeing in technicolour. Ornate brooches were fixed to tweed lapels at Chanel. Candy-coloured coats made of recycled glass bounced down the runway at Bottega Veneta. Three-point hats inspired by pirate millinery and nuns’ cornettes punctuated denim minis and shrunken bar jackets at Dior.

Nowadays, it seems that everyone is clambering to be a maximalist. I even found myself acknowledging this wider shift in the cultural zeitgeist by penning a breakup letter to quiet luxury after years of minimising my own magpie-esque inclinations in favour of looking understated. I was, wrongly, under the impression that looking inoffensive was akin to looking polished. But as designers like Dries Van Noten, Prada and Marni have proven, there’s a certain power that comes with dressing audaciously.

This is especially true for this season. As the weather turns cool, our necessity to layer up creates an exciting opportunity to inject new textures and tones into our wardrobe. Whether that be adding a gargantuan floral rosette to the lapel of your classic black coat or tossing out your time-old tights for something with a pattern, maximalism has swiftly become the mood to follow. Consider this your permission to go forth and experiment with reckless abandon. Still, if you need some direction, scroll through for the key trends defining maximalist autumn fashion in 2026.

The 5 Key Maximalist Autumn Trends of 2026

1. Textured Trims

Style Notes: From Kate Hudson in Penny Lane to Angelina Jolie in Girl, Interrupted, textured trims have long been heralded as the coolest antithesis to tailored outerwear. This is something that Charlotte Simone cottoned onto early, with her collection of limited-edition, faux-fur jackets and coats quickly becoming the uniform for London It girls like Lila Moss and Alexa Chung. Conner Ives soon followed, with his demi-couture interpretations allowing us to indulge our inner fantasy of being one of Truman Capote’s swans. Made from upcycled silk tapestries from the 18th-century Qing Dynasty, these ornate and opulent styles can be seen on the shoulders of Jennifer Lawrence, Laura Harrier and Zoë Kravitz.

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2. Print-Maxxing

Style Notes: Whilst minimalists have an aversion to wearing any definable print, save for a soft pinstripe that lines a pair of woollen trousers, maximalists suffer the opposite problem. Where looking like a walking kaleidoscope with clashing prints and tones might’ve once seemed like a faux pas, it’s now become a verifiable way of flexing your sartorial know-how. As I mentioned before, only the most astute fashion students can layer contrasting patterns in a way that’s still visually appealing. Still, there are countless places you can look to for inspiration to perfect this skill, be it Dior’s latest collection, which saw houndstooth and Prince of Wales checks battle for dominance against floral prints, or Valentino’s recent show, including high-octane lace, brash florals and chintzy embroidery.

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3. Brooch the Subject

Style Notes: A little while ago, I usurped the controversial opinion that rosettes were Carrie Bradshaw’s biggest contribution to the fashion landscape. (For a woman who made the Fendi Baguette covetable and almost exclusively wore Manolo Blahnik, you can see why this is a big claim.) Still, the point remains, especially as rosette brooches become one of the most apparent maximalist fashion trends for autumn 2026. From baby blue shades inspired by Phoebe Philo to mustard tones that have garnered a co-sign from The Row, it’s safe to say fashion has caught a green thumb.

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4. Fifty Shades

Style Notes: Earlier this year, Lena Dunham made this excellent point on the Las Culturistas podcast: “Since when did elegance mean that you are going to wear oatmeal, bone, beige and tan?” It appears this message reverberated loud and clear, with palettes expanding to run the full gamut of the rainbow. Where a ‘pop of red’ would’ve once been considered daring, colour blocking with saturated hues like royal purple, bright orange and crisp apple green are now dominating. These aren’t just cropping up in flashes either, but in bright, vibrant brushstrokes that coat the entire silhouette.

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5. Under the Influence

Style Notes: As predicted by fashion commentator and trend forecaster Mandy Lee, known commonly by her handle @oldloserinbrooklyn, underpinnings have emerged as one of the most crucial parts of a maximalist's wardrobe. From floral capris styled under second-skin shirts at Fruity Booty to the beloved high-voltage tiger-print tights at Swedish Stockings, these are pieces that truly dose up on personality,

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If you've been online lately, you've probably seen a certain photo of Hailey Bieber circulating on Instagram and TikTok. In it, her skin is luminous, her lips are blurred, and her blush is...well, blushing. The photo in question was taken during an appearance on a French TV show that's famous for its soft-focus studio lighting. It's so famous that the internet is now referring to it in plain terms as "The French show with the good lighting."

The show is actually called Quotidien, and it's a news and pop culture talk show hosted by Yann Barthès. Bieber appeared on the September 30 episode to promote the European launch of her skincare brand, Rhode, at Sephora. She's the latest celebrity bringing attention to this (admittedly niche) internet obsession. For a long time, people have been sharing old images of Margot Robbie, Sabrina Carpenter, Harry Styles, and other A-listers on the Quotidien set, marveling at their ultra-flattering, fresh-faced appearances, and attempting to understand how it's done.

Lighting is important—there's no doubt about it, but makeup also plays a major role. Luckily for us, Bieber's makeup artist, Diane Buzzetta, just revealed the exact products she used on set. (FYI: Buzzetta also works with Kendall Jenner and Margaret Qualley, so she's an expert at creating flawless, luminous looks.) Ahead, see every single makeup product Bieber wore during this internet-viral appearance.

Skin Prep

Complexion

Eyes

Lips

Before we know it, winter will arrive, and we'll all be trading our band jackets and trench coats for heavier outerwear, like fur toppers. Although this warm silhouette is timeless and versatile, It girls are already showcasing that a specific denim trend makes the perfect pairing. One fashion person leading this movement is Tate McRae.

In NYC this week to celebrate the launch of her fragrance, Tate 01 Eau de Parfum, McRae was photographed in a fur-coat outfit. She chose a short black style and paired it with a quarter-sleeve white tee and cropped straight-leg jeans. To complete the look, she added pointed-toe heeled mules, retro sunglasses, and a black Miu Miu bag.

On Tate McRae: Miu Miu Solitaire Bag ($3130); Cou Cou Intimates Rina Long Sleeve ($68); Chanel shoes

Choosing low-rise, cropped straight-leg jeans feels intentional and fresh. While they offer the same versatility as standard straight-leg jeans, the cropped hemline and low waist lend a more modern, polished edge. The shorter length reveals a bit of ankle and highlights statement footwear—like her lace-detailed mules—preventing winter layers from looking overly bulky.

If you're inspired to update your wardrobe ahead of winter with an easy yet elegant pairing, keep scrolling. Ahead, I've rounded up the best cropped straight-leg jeans and faux-fur coats.

Shop Cropped Straight Jeans

Shop Faux-Fur Coats

Every fashion person knows that a sweater and jeans are the ultimate effortlessly chic fall outfit combo. And if you're like Hailey Bieber, Beyoncé, and countless other celebs, you probably have an array of Levi's jeans in your closet just waiting to be styled with your fall sweaters. On my most recent visit to Levi's, I was surprised to discover a range of versatile sweaters that you simply cannot sleep on. I decided to tap my most stylish friends to pick the sweaters they want most, so if you need some fall sweater inspo, keep scrolling to shop our six favorites.

Fall weather is here in many parts of the world, and already, fashion girls appear to be tired of the traditional elements of autumnal dressing. They don't want to wear knit beanies and scarves, but rather baseball caps and shawls, the latter specifically. In recent months, we've spotted everyone from Jennifer Lawrence and Kendall Jenner to Zoë Kravitz donning printed shawls and pashminas, worn wrapped around their bodies to keep warm on chilly days in New York and inside brisk airports. Think of them like blankets that happen to be printed with ornate designs that turn any outfit—even just a travel-day pair of lounge pants—instantly desirable and worthy of compliments.

Lawrence was the most recent A-lister to lean on a printed shawl to combat the cold weather, wearing a long black coat with a black-and-burgundy printed shawl tied around her neck. She finished off the early-winter look with a baseball cap, Garrett Leight sunglasses, and The Row's cognac-colored Hugo slides.

On Jennifer Lawrence: Garrett Leight sunglasses; The Row Hugo Suede Mules ($1050)

Earlier this season, Kendall Jenner was seen wearing a printed shawl on two occasions, first at the Emporio Armani show in Milan paired with a '90s-inspired black pencil dress and strappy sandals, and later at the airport following her trip to Venice for the Venice Film Festival. For the travel day, she wore a blue velvet shawl with a jacquard print, paired with statement sunglasses, dark-wash jeans, and leather The Row flats.

WHO: Kendall Jenner

On Kendall Jenner: The Row shoes

And in August, Kravitz was seen arriving back home to Williamsburg, Brooklyn, from the airport wearing a dusty rose–colored shawl around her shoulders—a perfect cover-up for a warm day after you've been stuck in a cold airport or plane all day. She paired the vintage-looking accessory with a New York Times baseball cap and Thistles sunglasses, plus slouchy The Row Gala pants and suede flats. The travel outfit was completed with a large woven Estelle tote bag by The Row.

On Zoë Kravitz: The Row bag, shoes, Gala Pants ($1250); Thistles sunglasses; The New York Times Logo Baseball Cap ($32)

Clearly, a printed shawl is the way to go when you want to wrap up in something without the bulk. They're beautiful, especially if you opt for a vintage version, and can be worn both dressed up and down. Sounds like a perfect fall accessory to me. Shop our favorite versions below.

Shop Shawls

If there's one thing the fall 2026 runways made abundantly clear, it's that the jacket is no longer merely the thing you throw on before heading out the door. This season, it's the outfit. Designers are giving outerwear, from richly embellished floral styles to sharply cut tuxedo jackets, a key role in the fall wardrobe. They're pieces that make a simple jeans-and-shoe situation feel decidedly more intentional. Consider it a fashion shortcut: Slip on the right jacket, and suddenly, you look like you know exactly what you're doing.

There's no single silhouette defining the season. At Dries Van Noten, jackets are finished with ornate florals, bringing a romantic quality to fall dressing. Saint Laurent leaned into the enduring allure of the tuxedo jacket, and Kallmeyer embraced the pankou-closure jackets that are on the rise. Elsewhere, Gucci made a case for shrunken proportions, Dior ushered in the elevated evening jacket, and Khaite gave military-inspired tailoring a sleek, modern edge.

In other words, fall's jacket lineup is incredibly varied. Whether your version of an It-girl wardrobe skews romantic, minimalist, glamorous, or slightly rebellious, there's a runway-approved jacket waiting to become the most talked-about thing in your closet. Ahead, see the six major jacket trends to know now and the key styles to shop.

Ornate Floral Jackets

Forget delicate floral prints. At Dries Van Noten, the print arrived with richness and drama, transforming the jacket into a statement piece. These fall florals have a decidedly more decadent attitude, perfect for anyone who prefers their outerwear to complete the look.

Tuxedo Jackets

Saint Laurent proved once again that few things are as effortless and enduring as a perfectly cut tuxedo jacket. With its sharp tailoring and inherent evening appeal, the style has an instant polish that can make even the most casual wardrobe staples feel sophisticated.

Pankou-Closure Jackets

Kallmeyer showed its version of the pankou-closure jacket on its F/W 26 runway, finished in a gilded jacquard. The chartreuse colorway the designer opted for is particularly popular this season, also embraced by other brands this season.

Shrunken Jackets

At Gucci, shrunken jackets brought a deliberately abbreviated proportion to the fall wardrobe, creating a sharper silhouette that feels fresh in the form of a matching skirt suit.

Evening Jackets

Dior made a compelling case for the evening jacket. Elegant and polished, these are the pieces that can turn a simple after-dark look into something that feels occasion-worthy.

Military Jackets

Khaite tapped into the enduring appeal of military-inspired dressing, balancing structured details with the label's distinctly modern sensibility. Think commanding silhouettes, utilitarian references, and just enough polish to keep the look firmly in fashion, not costume, territory.

Kaye Bassey is a Who What Wear editor in residence known for her near-decade-long career as a fashion and beauty content creator, influencer, and writer. She recently launched a Substack newsletter, covering trends, outfit ideas, shopping recommendations, and other insider tips.

It's no secret that fall is when New York's fashion people really come out to play. Like clockwork, the city turns into a playground filled with some of the best outfits you'll see all season. I've traveled around the world for several years now, and New York is still my favorite city for fashion—mostly because there is just so much inspiration everywhere you look. I can't tell you how many times I've stopped someone to say, "I love your outfit! Where did you get that?"

After taking in so much over the past few weeks, I wanted to round up some of the biggest things I noticed people wearing around the city this season. Embellished sheer pieces were everywhere. Think beaded skirts, sequined dresses, and statement-making pieces that could take you from a glamorous café straight to an evening event.

I also kept seeing a lot of high-low layering, with tanks and tops that hit higher in the front and have longer panels that drape in the back. Monochromatic miniskirts were another look I loved, especially styles with statement lapels that added something interesting to an otherwise simple outfit. Silk slip dresses were having a moment too, but these were definitely not your average slip dresses. Lace details, unexpected slits, and interesting cutouts made them feel fresh and gave a classic piece a little more personality. It's a good reminder that sometimes all a wardrobe staple needs is one unexpected detail.

And finally, I loved seeing the pencil skirt have a moment. There's something about the structure and fit of a good pencil skirt that instantly makes an outfit feel more polished. I saw them styled with everything from blazers and silk tops to sheer layers and chunky knits, and they worked just as well with heels as they did with flats. It's a classic for a reason, and this season, it felt fresh again. Below, allow me to revisit the greatest trends of the season.

1. Embellished Sheer

Sheer pieces have been around for a while now, but what I've really been loving is seeing them get a little more dramatic. This season, it isn't just about wearing something sheer. It is about making it feel more intentional and like more of a statement.

A lot of that came through in the embellishments. Beading, sequins, and other intricate details added so much to these otherwise delicate pieces. Instead of just being a sheer layer underneath an outfit, they became the part of the look you noticed first.

Honestly, seeing all of this has made me want to experiment with sheer pieces a little more myself. I'm especially drawn to the more dramatic versions! Something sheer, embellished, and just interesting enough that it really stands out.

2. High-Low Layers

I've always been obsessed with clean lines, minimalism, and a little bit of structure in an outfit. I don't think a look has to be complicated to be interesting or make a statement. Some of the looks I loved most were actually the simplest ones but had one unexpected detail or a really great silhouette that made them stand out.

This is one of those trends that had me thinking, Why don't I have more pieces like this in my own wardrobe? It's basically a remix of all your favorite classics—pieces you already know and love but with little changes that make them feel more unique and a lot more interesting.

3. Slip Dress With a Twist

If you're into capsule wardrobes or like having a few key pieces that really anchor your closet, you're going to want a really good slip dress—or two. But what I've loved seeing lately in New York City was how people were putting a fresh spin on the classic slip dress.

This season, they were anything but basic. I saw lace layers, unexpected slits, and hems that went from short to long, all of which made the classic silhouette feel a little more interesting. They still had that effortless quality that makes slip dresses such a good wardrobe staple, but these little details gave them so much more personality and made the entire outfit feel more elevated.

4. Pencil Skirts

The structure and fit of a good pencil skirt can instantly elevate an entire look. I saw so many pencil midi skirts, from New York to my recent trip to Paris, styled with everything from blazers and silk tops to drapey sheer tops at night and chunky knits during the day.

Some people dressed them up with heels or boots, while others kept things more relaxed with flats or sandals. No matter how they styled them, the pencil skirt always seemed to make the outfit feel polished and pulled-together. There's just something about the shape that makes even a simple outfit feel really considered. It's a classic for a reason, and I loved seeing it feel fresh again this season.

This just in: one of the chicest French women around, Emily in Paris's Philippine Leroy-Beaulieu (aka Sylvie Grateau), has put me onto one of the smartest airport outfits I've seen this season. Better still, it centres on two of my own in-flight essentials: jeans and trainers.

Making this tried-and-tested travel pairing look particularly polished, Philippine opted for fresh white trainers with a matching pair of white jeans. From there, she built on the crisp, tonal palette with a boxy white blazer and a coordinating baseball cap, pulling the whole look together without sacrificing an ounce of comfort.

For me, it's the head-to-toe approach that makes this outfit feel so chic. By keeping everything within the same colour family, Philippine gives two casual wardrobe staples a more considered feel. Well worth saving down for your next flight, not least because it'll make heading straight out after landing that much easier. And, of course, you don't need to be travelling to make it work: this is just as suited to a busy day running around town.

Pinned to my travel-day moodboard, if you're taking notes, too, I've rounded up the white jeans and trainers I'd recommend shopping below.

Shop White Jeans and White Trainers:

Whilst jeans as a category are an enduring wardrobe staple, certain cuts and crops ebb and flow with the seasons. Where skinny jeans once ruled the roost, relaxed, straight-leg styles have largely taken their place. But beyond these bigger shifts, each new season brings its own smaller denim trends to the fore. And as we settle into autumn, I've started to notice one particularly chic style circulating in fashion circles: cuffed jeans.

Taking the trend out for a spin this week, I spotted Zendaya stepping out in a mid-wash blue pair finished with a generous turned-up hem. Styled with black shoes—specifically, a pair of heeled ballerinas—her look brought together two of the season's biggest denim and footwear trends in one. Finished with a longline leather coat and a simple white tee, the outfit was simple, but the thoughtful combination of jeans and shoes made it feel so distinctly 2026.

Beyond adding an extra dimension to the denim, the thick cuff creates a cropped effect that taps into another key silhouette of the season. Paired with sleek black heeled ballerinas, it feels polished yet unfussy, with a distinctly French-girl energy that makes the combination all the more appealing.

Inspired? Read on to shop the cuffed jeans and heeled ballet flats I'd recommend below.

Shop Cuffed Jeans and Black Heels:

Imagine this: It's three days before Halloween, your friends have just coerced you into late-night plans on October 31, and you don't have a semblance of a costume to speak of. Sure, you could sacrifice an old maxi dress to a bag of fake blood and call yourself Carrie, or you could choose to let your makeup do the talking. They both require a bit of legwork, but at least one is washable.

I'm a firm believer that makeup is more than half the battle when it comes to a great Halloween costume, whether your outfit has been planned for weeks or you're just starting to think about it now. I found the very best Halloween makeup ideas for when your 'fit just isn't cutting it, from reverential references to the season's most iconic films (The Rocky Horror Picture Show, in honor of the late, great Tim Curry) to re-creations of pop stars' iconic makeup looks (Zara Larsson! Charli XCX! Adéla!). Keep scrolling to discover the nostalgic, chronically online, and downright niche looks that beauty editors would commend you for.

13 Makeup Ideas for Halloween 2026

1. Spider Glam

No costume is necessary when you're wearing a work of art on your face. Take an editorial approach to a spider costume this year by pairing your favorite all-black outfit with this dewdrop-adorned makeup look, complete with webbed duochrome art and glistening winged eyeliner.

2. '70s Cher

While Cher remains an indisputable fashion icon, her eye-catching '70s makeup defined an era, making it the ultimate reference for a chic Halloween look. Imitate her dreamy retro glam with sparkly lavender eye shadow, feathery false lashes, mauve blush, and matching lip gloss. Extra points for silky, pin-straight hair and a butterfly clip.

3. '60s Twiggy

Another fashion icon you can pay homage to with makeup is Twiggy, the English model who set the tone for the '60s style set. Re-create her trademark makeup with fresh skin, shimmery eye shadow on the lid, and a bit of patience with liquid eyeliner—adding a thick wing over the lash line, painting on lower lashes, and opening the eyes even more with her signature arc over the crease.

4. Zendaya's Odyssey Glam

Yes, I'm still thinking about Zendaya's striking premiere looks for The Odyssey's press tour in October. If you want to channel goddess energy (and attract conversations about film and Law Roach) all night, emulate this stunning look with an all-white outfit, blue eye shadow, and milkmaid braids.

5. The Rocky Horror Picture Show

After losing cinema and theater legend Tim Curry this year, it's more meaningful than ever to dress up as Halloween's most glamorous character, Dr. Frank-N-Furter from the cult-classic film The Rocky Horror Picture Show. Backward corset and fishnets aside, you can re-create this iconic look with a charcoal-gray smoky eye, defined brows, overlined pink lips, and an inky beauty mark.

6. Euphoria Eyeliner