We adore all things ODLR, so naturally we’re thrilled that he’s launching his first new fragrance in 10 years, live in love. Even better? The campaign—click above to see it—features a fashion illustration by artist David Downton and voiceover (!!!) from the unquestionably lovely @OscarPRGirl, who is clearly talented in every way.

live in love ($58) is available now.