A Great Idea, in Theory.

Monday, August 02, 2010

We always thought that Theory was a smart company, but their latest lookbook reminded us that it’s better to describe the brand as genius, rather than merely brainy. For their fall lookbook, the Theory team asked 14 stylists to create unique ensembles and the results are super savvy. Working with the likes of Isabel Dupré (freelance stylist, previously the Style Director at ELLE), Istvan Francer (Theory Women’s Design Director), Jessica Diehl (Fashion Director at Vanity Fair), and Tiina Laakkonen (freelance stylist, contributes to T, Vogue Nippon, and Vogue China), these fashion insiders created a range of looks that are chic and make us want to shop. But enough about what we think: tell us—what outfit would you wear?

all images by Jason Kibbler

Look #1: styled by Istvan Francer

Look #2: styled by Jessica Diehl

Look #3: styled by Jessica Diehl

Look #4: styled by Tiina Laakkonen

Look #5: styled by Istvan Francer

Look #6: styled by Isabel Dupré

  • Lux67

    Look 4 is totally my fave: love the CAMEL COAT!

  • Whitneymoore2007

    Isabel dupre's! & Jessica Diehl's!!!

  • Rachael

    I <3 all of the outfits, especially look #1…i love menswear inspired outfits

    http://www.rachaeldiab.blogspot.com

  • Pinknaomiruth

    i love it! and great blog! mostly, the best fashion website ever! :)

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