Blake Lively Shuts Down Preserve

Michelle Scanga

Lively debuted her website Preserve last summer, and as with any new company or project, the first year can make or break your success. Though Preserve has received loads of coverage since its launch, Lively announced today she’s closing the site on October 9. Why? Her ambitious attitude and determination to strive for the best (amen, sister!).

“It’s very exciting and it’s also incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of,” she told Vogue.

Scroll down to read what’s next for Lively.

Add a Comment

More Stories
1