First Look: Beyoncé's New Activewear Brand

Erin Fitzpatrick

We've been getting snippets of info on Beyoncé's new venture with Topshop for a while now, but now we have even more news to share.

First up: the name. Beyoncé has dubbed it—drum roll, please—Ivy Park. A website and Instagram account also just launched this morning. And it's actually not a collaboration; it's a standalone activewear brand created by both Beyoncé and Sir Philip Green, who owns Topshop. 

"Sir Phillip has created some amazing collaborations, but I wanted a partnership and a standalone brand," Beyoncé said in a statement. "When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance."

The collection will launch April 14, and it'll be available at Topshop, Nordstrom, Net-a-Porter, Selfridges, and more. Can't wait!

Scroll down for a sneak peek at Ivy Park!

 

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

 

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

Are you excited for Ivy Park? Tell us in the comments below, and shop Topshop while we wait for her brand to launch!

Explore: Beyoncé, Ivy Park

Add a Comment

More Stories
1