These Are the Best Lingerie Brands, Period
Regardless of what you’re buying, I can tell you from experience that it never hurts to get an opinion or two. After all, whether it’s a big investment or a little gift to yourself, the more info you have, the better. If that opinion happens to come from seven editors who literally shop all day for a living, well, then you’re really in luck.
That’s why, as we’ve done in the past with our favorite brands for coats and boots, we’re sharing the labels we love for lingerie today. After all, there’s no time like the present to revamp your selection of intimates—am I right? And I don't have to tell you how hard shopping for bras, underwear, and everything in between can really be. To read about and shop the seven best brands, according to our editors, simply continue on below.
Natori: “I pretty much wear my Natori bras until they die. Pretty yet functional.”
Shop Natori
Cosabella: I love Cosabella’s no-fuss, comfortable bras and underwear. It’s one of the few brands I buy on repeat.
Shop Cosabella
Lonely: "New Zealand label Lonely’s colorful lace pieces make me smile no matter what, and I really enjoy that it shoots its pieces on women of all sizes and ages.”
Shop Lonely
Agent Provocateur: “Agent Provocateur always surprises me with its lingerie. It’s my go-to brand for something truly sexy and outside the box.”
Shop Agent Provocateur
Anine Bing: "Everyone loves Anine Bing’s jackets and boots, but the brand’s lingerie section is really strong, too. I love the lacy bralettes in particular.”
Shop Anine Bing
Cuup: "Cuup is the lingerie brand I wear nearly every day. What I love most is that its basics have beautiful cuts that look great underneath pretty much anything.”
Shop Cuup
Journelle: “Journelle is one of my favorite destinations for lingerie shopping. While the retailer carries some of the best lingerie brands in the world, I actually love its in-house line, Journelle. It’s affordable and so pretty.”
Shop Journelle
This story was published at an earlier date and has been recently updated.
Next, Your Lingerie Starts Dying the Second You Do This
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.
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