Out of Everything We Bought This Year, These 37 Items Are the Best—Period

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If it's kind of our job to shop, is it bragging to say that we're really good at shopping? I'm going to go with no, but either way, we're just here to help. Me and my fellow Who What Wear editors have bought many things over the past 12 months, so it's a tall ask to narrow it down to just a few of the very best purchases, but ask I did.

As you know, 2020 has been an unprecedented year, and our shopping habits undoubtedly reflected that, as have everyone else's. Sure, we still bought some heels and jeans, but the bulk of our purchases consisted of comfortable clothes and shoes, along with wellness, home, and beauty items to comfort us and keep us calm. And whatever 2021 holds for us all (hopefully better things), we love these items enough to continue to use them into the new year and beyond. Among these 37 highly praised (by us, at least) items, you'll find things as varied as exercise equipment, designer bags, and an Instagram-famous cooking pan. Keep scrolling to shop our most beloved purchases of 2020. Happy New Year.

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Kat Collings, Editor in Chief
(Image credit: @katcollings)

Kat's Favorite Items

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Lauren Eggertsen, Senior Editor
(Image credit: @laurenegg)

Lauren's Favorite Items

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Indya Brown, Market Editor
(Image credit: @indyabrown)

Indya's Favorite Items

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Judith Jones, Market Editor
(Image credit: @joiedejude)

Judith's Favorite Items

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Courtney Higgs, Associate Beauty Editor
(Image credit: @court_higgs)

Courtney's Favorite Items

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Bobby Schuessler, Senior Market Editor
(Image credit: @bobbyschuessler)

Bobby's Favorite Items

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Allyson Payer, Senior Editor
(Image credit: @allypayer)

Allyson's Favorite Items

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Erin Fitzpatrick, Senior News Editor
(Image credit: @fitzpatrickerin)

Erin's Favorite Items

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Kristen Nichols, Senior Editor
(Image credit: @kristenmarienichols)

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Sarah Yang, THE/THIRTY Managing Editor
(Image credit: @sarahayang)

Sarah's Favorite Items

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Jasmine Fox-Suliaman, Audience Engagement Editor
(Image credit: @fashionwithjazz)

Jasmine's Favorite Items

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Anna LaPlaca, Associate Editor
(Image credit: @anna_laplaca)

Anna's Favorite Items

Next up, the 9 brands, trends, and items that mattered most in 2020.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.