Sad News: Your Favorite Mall Brand Is Shuttering Tons of Its Stores
It's a sad day for mall lovers everywhere: Racked reports that BCBG is closing most of its brick-and-mortar stores across the country. The news follows in the footsteps of other major mall brands shuttering or scaling back: The Limited has closed all its stores, J.Crew has nixed its bridal line, and Victoria's Secret has axed its swimwear.
BCBG confirmed the news to Racked and explained the decision: “In order to remain viable, the company—like so many others in its industry—must re-align its business to effectively compete in today’s shopping environment," spokesperson Seth Lubove told Racked. "This realignment will include a reduced focus on free-standing brick-and-mortar stores, concentrating more on in-store boutiques and, increasing our online presence as well as licensing.” Head over to Racked to find out more about what BCBG had to say about the news.
Want to show your support for BCBG? You can still buy the brand online—scroll down to shop our picks!
Are you sad about this news? Tell us in the comments below, and then shop more BCBG online!