Barbie Gets Body Positive With 3 New Model Types
Discussions about body positivity have slowly but surely been changing the fashion industry, but one big new change in particular could affect a whole generation of budding fashion lovers.
Today Barbie launched three new body types—petite, curvy, and tall—in addition to its original, reinforcing in young girls that there’s not just one kind of beautiful. In a press release, Evelyn Mazzocco, senior vice president and global general manager of Barbie, said, "We are excited to literally be changing the face of the brand—these new dolls represent a line that is more reflective of the world girls see around them—the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”
The new dolls are a part of Barbie’s 2016 Fashionistas line, which also features seven skin tones, 22 eye colors, and 24 hairstyles. They are available to preorder today and will be sold in-store this spring.
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