This Is How Cool Girls Will Be Dressing for Fall
Independent clothing brand AYR has always been a go-to resource for the effortlessly stylish sect. Its year-round staples (yes, AYR stands for All Year Round) seamlessly mix and match with just about everything you own, and they fit equally well. Not to mention the label just secured some major funding ($5.5 million, to be exact) from investor Dutch Fashion LLC, which owns brands like Equipment and Current/Elliott.
So when AYR sent us a sneak peek of its new fall lookbook, we couldn’t help but be overrun with excitement. The collection is particularly exciting due to the addition of non-denim pants, including a pair of gauchos and cropped wide-leg trousers. Co-founder and creative director Jac Cameron drew creative inspiration from the work of Alexander Calder and Barbara Hepworth, who “gave way to the notion of delicately suspended shapes and moving sculptured garments. Structure comes from the form of internal construction and superior finishing of blazers and gaucho pants, but the overall feel is more fluid than season’s past,” Cameron told us in an email.
See below to browse through AYR’s autumn offerings, and also for some really amazing outfit ideas we suspect you could make great use of. Also, don’t forget to head over to shop AYR’s latest arrivals once you’re done!