Profiled: Aurélie Bidermann's Secrets to Building a Business

Nicole Kliest

Over the weekend while we were welcoming spring with open arms, French jewelry designer Aurélie Bidermann was also greeting the uptown crowd to her second shop in New York City. She considers the first opening in SoHo her most surreal career moment up date, so we couldn't help but get the inside scoop on what she has in store for this new venture, conveniently located at 75th and Madison, a block away from picturesque Central Park East. Scroll down to see why this is a must-visit location, and even if you don't live in New York City, we still picked her brain about everything from female entrepreneurs she looks up to, the biggest struggles she's faced, and what a typical workday is like for her in Paris—so read all about it below!

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