How Prabal Gurung Perfected the One Piece Every Plus Fashion Brand Sells

Gina Marinelli

Earlier this week, Ashley Graham and Prabal Gurung joined editors, bloggers, and other industry leaders to celebrate the long-awaited launch of Gurung’s first collaboration with Lane Bryant. Who What Wear sat down with them to find out how they were addressing the ongoing (but improving!) issue of limited fashion-forward plus-size options on the market, but what ensued was not your average interview. In fact, we hardly had to ask any questions at all, because not only are Graham and Gurung knowledgeable about making fashion inclusive for all women, but they’re also contagiously passionate.

It didn’t take much for the friends, colleagues, and collaborators (Graham is the face of Gurung’s LB campaign) to dive right into what makes this collaboration different from everything else out there, and why committing to body diversity is not just a passing trend. Furthermore, Graham also couldn’t wait to call out her favorite pieces, specifically the one item she says every plus fashion brand makes.

Read on for our discussion with two of fashion’s coolest body diversity advocates about the newest plus-size collection, and the pieces you should get your hands on first.

PHOTO:

Lane Bryant

Tell us in the comments what you think about this new collection, and let us know what you think is still missing from the plus-size market.

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