Aritzia's Elevated New Collection Is Truly Killer
Aritzia is truly on a mission these days. Not only does the Canadian brand consistently top our list of must-have retailers, but it's recently on a roll, releasing a number of consecutive elevated collections we can't wait to get our hands on.
First, at the end of October, Aritzia released Le Fou: a very well-done capsule collection of cozy fall knits and outerwear. Now comes the 1-01 Babaton line, Aritizia's more upscale version of its in-house Babaton line.
Comprising 11 pieces in total, the collection incorporates Japanese fabrics, architectural inspirations, and other modernist themes.
"We believe that every woman should be able to have the best fashion of the season—made from the highest-quality fabrics in the world, with the utmost care and precision—at an accessible price point,” Oliver Walsh, Aritzia's chief marketing officer, told WWD about the collection. “We heard the desire for a studio collection that explores cutting-edge fabrications and innovative proportions."
The best part: The collection is already live to shop over on Aritzia.com. Keep scrolling to get your first look at Aritzia's 1-01 Babaton collection!
Which is your favorite piece from Aritzia's new 1-01 Babaton collection? we're obsessed with that final coat. Share your thoughts below!