This New No-Fuss Lingerie "Molds to Your Body"

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(Image credit: Benjo Arwas)

Lingerie is always a fun topic for us to speak on since most women wear it and everyone has a different opinion on it. Today, we get to take a look inside what women of all ages look like wearing beautiful lingerie thanks to Anine Bing's latest lingerie campaign. "We pulled together incredible women we admire from every stage of life to really emphasize the beauty in inclusivity, community, and womanhood," says the brand. With one scroll through the imagery, you'll see why this lingerie is more accessible and approachable to a consumer than any we've seen before.

"It's so important that everything in our collection is wearable and comfortable, which is why we made all the lingerie in this capsule as effortless as possible. We stay away from fussy hooks and hardware and instead focus on soft, delicate lace that molds to fit the body instead of the other way around. Our bras look cool under a white T-shirt during the day but also beautiful and delicate peeking out of one of our silk camisoles at night," the brand representative further informed us. Delicate lace that molds to a woman's body? No-fuss hardware? Imagery of women we can actually relate to? Sorry, but we're running out of reasons this lingerie isn't worth buying immediately. Aren't you?

Go on to see Anine Bing's latest lingerie campaign imagery and to shop the pieces for yourself.

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(Image credit: Benjo Arwas)

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(Image credit: Anine Bing)

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(Image credit: Anine Bing)

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(Image credit: Anine Bing)

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(Image credit: Anine Bing)

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(Image credit: Anine Bing)

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(Image credit: Anine Bing)

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(Image credit: Anine Bing)

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(Image credit: Anine Bing)

Well, are you ready to start shopping Anine Bing's gorgeous new lingerie collection?

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.