Nov 24, 2017 Trends

Expert Opinion: This Is the Next Big Sneaker Trend

by Aemilia Madden
PHOTO:

Collage Vintage

If you already consider yourself the proud owner of a pair of Stan Smiths or Air Force 1s, congratulations—you're ahead of the trends. "I think it's time to retire the idea that women's colorways have to be pink, purple, or have glitter on them. That hasn't been true for a while, and 2018 should fully put it to bed," says Joe La Puma, Complex's VP of content strategy and host of the video series Sneaker Shopping, via email.

Instead, La Puma tells us that unisex styles are on the rise. Sneaker shoes and trends are no longer reserved for one sex or the other, and sleek throwback styles in particular tend to work universally. "I think this year saw a lot of women wearing Air Force 1s and Air Max 97s, and really gravitating to these classic silhouette," he says. "It was a mix of new collaborations and the classic colorways of those models that really moved the needle."

Also on the rise in 2018 will be celebrity-backed collaborations. "Bella Hadid had a Nike Cortez campaign, Selena Gomez signed to Puma, and Kendall Jenner recently signed with Adidas," notes La Puma. "I expect to see a lot of energy behind these big celebrity-centric partnerships across multiple brands." So if you're looking ahead to the New Year, consider opting for styles that may have originally designed for men but look just as good on women.

Shop a few styles—both classic and modern—that we think fit the bill.

Nike Air Max 97 Ultra '17 Sneakers ($160)

The comeback shoe of 2017.

Available in sizes 6 to 15.

Off-White Arrow-Print Canvas Sneakers ($580)

Virgil Abloh's sneakers are a street style hit.

Available in sizes 6 to 11.

MM6 Maison Margiela Creeper-Sole Leather Sneakers ($415)

These sneakers are classic with a cool twist.

Available in sizes 5 to 10.

Balenciaga Speed Knit Sneakers ($695)

Balenciaga's sock sneakers are tough to keep in stock.

Available in sizes 5 to 12.

Adidas Superstar 80s Shoes ($150)

Don't mess with the classics.

Available in sizes 5 to 14.

Aprix APR 002 Sneakers ($192)

These unisex sneakers work for women and men.

Available in sizes 35 to 45.

Adidas Originals by Alexander Wang Grey AW Run Mid Sneakers ($195)

Modern meets ultra-sport.

Available in sizes 3.5 to 8.5.

New Balance M1500 V1 Sneakers ($200)

An easy way to road-test tech sneakers.

Available in sizes 8 to 12.

Vault by Vans ALYX OG Style 43 LX Sneakers ($120)

Simple yet statement-making.

Available in sizes 6 to 9.5.

Spalwart Blue & White Marathon Trail Sneakers ($290)

For the sneaker lover ready to try something new.

Available in sizes 36 to 41.

Common Projects Original Achilles Mid-Top Nubuck Trainers ($455)

Minimalist sneakers you'll want to wear every day.

Available in sizes 35 to 41.

Feit Suede Sneakers ($420)

These will go with everything.

Available in sizes 35 to 41.

The Row Dean Embroidered Canvas Sneakers ($650)

A sleek, minimalistic version.

Available in sizes 36 to 41.

Isabel Marant Beth Craquelé Leather Sneakers ($440)

Metallic shoes don't have to feel over the top.

Available in sizes 5 to 11.

Veja SDU Suede & Mesh Sneakers ($120)

Just a hint of color makes these sneakers feel oh so modern.

Available in sizes 5 to 11.

Axel Arigato Clean 90 Patent-Trimmed Leather Sneakers ($225)

Sneakers you can wear to work or play.

Available in sizes 35 to 41.

APL Ascend Sneakers ($200)

Great for working out, but cool to wear around town too.

Available in sizes 6 to 10.

Puma Clyde Core Foil Sneakers ($75)

Easy sneakers to wear with jeans or a dress.

Available in sizes 7.5 to 10.

Want more? Here's how to dress up sneakers!