Nov 18, 2016 Videos

Gucci's Newest Film Is in the Garden of Eden

by Renee Swanberg

If any fashion house is going to set a film in the Garden of Eden itself, we'd expect it to be Gucci. Well, it was actually shot in the Garden of Ninfa near Rome, but the romantic Gucci Garden set designed by Creative Director Alessandro Michele is about as close as we can get to the real thing. This year's Gift Giving campaign, created by artist and director Floria Sigismondi, features models dressed to the nines in the Gucci Cruise 17 collection and living in harmony with everything from a tiger to a unicorn. The snake, apple, and tree of the original Adam and Eve story are of course also present. This dreamlike coexistence set to a classic Italian aria, plus clothes just as beautiful as the scenery, all makes for a fantastical film you surely don't want to miss.

Scroll on to watch for yourself.

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Opening Image: Courtesy of Gucci

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