Why Hailee Steinfeld's New Campaign Will Inspire Millennials

Erin Fitzpatrick

American Eagle Outfitters just got a seriously stylish upgrade. The retailer's newest campaign features Hailee Steinfeld and a slew of other chic faces, including Xiao Wen Ju, Yara Shahidi, and more. Buzzy fashion photographer Cass Bird shot the photos, which also coincide with American Eagle Outfitters' empowering #WeAllCan campaign that "celebrates the power and influence of millennials and their need to express their individuality and be heard," per a statement from the brand.

So what else is inspiring about the campaign? American Eagle wants you to be part of it, explaining that the brand encourages "consumer-generated content and the sharing of positive messages of individuality and freedom of expression across all social platforms through the #WeAllCan hashtag. American Eagle Outfitters will further bring this conversation to the customer by introducing additional inspiring activations and meaningful collaborations, beginning with Rock The Vote." One look at these images and you'll be convinced it's time to revisit your middle school staple. 

Scroll down to see the new American Eagle Outfitters campaign!

What's your favorite look from the campaign? Tell us in the comments below, and then shop American Eagle Outfitters for yourself!

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